A website’s conversion rate refers to the number of visitors who actually purchase your service and/or product out of the total number of visitors who click on your website each day.
Having a website with a high conversion rate is usually an indication that you’re using highly effective web marketing tactics. However, it’s important to note here that there’s not a specific number as to how much your conversion rate should be, as the measure of success in this regard differs from one industry to the other, and according to the specific business model being followed.
Nevertheless, the conversion rate remains one of the most important KPIs for any business, regardless of their industry, and businesses are always looking for ways and means to improve it.
In fact, research shows that about 80% of online businesses are dissatisfied with their conversion rate and would like to increase it.
What this tells us is that most agent website design companies have yet to crack the code on what the right formula is to achieving a desirable conversion rate. If you find yourself facing the same dilemma and are frustrated with the conversion rate methods that you’ve been using, then you’ve come to the right place.
Below we’ve got some practical and helpful tips on how you can increase your website’s conversion rate today.
Use Big Bold Typography
The use of big and bold letters is one of the biggest web design trends that we’ve observed in the past few years. The efficacy and popularity of bold letters can be attributed to ease of use, and the fact that they’re accessible and visible to a huge number of users, even those with mild visual impairments that prevent people from seeing small letters.
Optimize Your Website’s Speed
Because internet users today have so many options to choose from, it only makes sense for them to not put up with slow-loading websites. After all, why continue using a slow website when you can get similar information/services/products from a fast-loading one?
Research from agent website design professionals even shows that a 1-second delay in loading speed can lead to a 7% loss in conversions! That’s a lot of missed zeros from your bottom line no matter what line of business you’re in.
Want to find out how your website is doing when it comes to loading speed?
Try testing it with the following tools:
- Google PageSpeed Insights
Make Use of the Negative Space
Not many agent website design professionals talk about it but the efficient use of negative space is of utmost importance if you want to increase your conversion rate.
What is negative space?
This term simply refers to the empty white space on your website which has no content or images. This space is usually visible in the gaps between the sidebar and content or between your website header and content.
The good news is that you can use this space to put up an attractive yet practical design element, like a call to action button that will increase interaction between you and your users, while increasing conversion rate as well.