Do you ever wonder why there are certain articles that easily catch our attention online while there are others that don’t? So what do these writers have that the rest doesn’t? The secrets to coming up with fascinating content are a lot easier than you think and, in fact, they are at your fingertips! Perhaps, you’re hiring a web design Manchester that’s capable of coming up with fascinating content for your website.
However, just in case you’re wondering, here are four professional techniques when it comes to creating awesome content.
- Use Images and Data for Instant Credibility
People trust data more than opinions. So if you haven’t built personal credibility with your audience just yet, use data to your advantage. Look for studies and statistics that back you up. A study done by SiteGrain revealed that people will be more likely to believe in the efficacy of a certain medication if they are presented with scientific data and visuals that come in the form of formulas, graphs etc. Even if that means the visual contains similar information to what was already stated in the text.
- Include Quotes for Instant Authority
Using quotes for instant authority is one way to make your content more attractive to your readers. Readers might go right past a powerful statement that’s hidden within the article, but if you include it as a quoted text in your article, they will most likely be able to notice and appreciate it. This is probably because people love to quote successful and influential people even after they have died. Or maybe it’s because quotes carry with them a sense of legitimacy. Either way, when you hire a web design Manchester company for your website design, they will make sure to incorporate quotes to your content to make your website look great.
- Use Stories to Keep Your Readers Engaged
Generally, people love to watch movies and read books because they are fascinated by stories. These stories speak a language that our brains can comprehend at a primitive level. So if you want to grab the attention of your target consumers, try to come up with a simple storyline. This will surely make your content appear more engaging and appealing to your visitors. The key is to present an example situation that clearly illustrates the message that you are trying to send across your readers.
- Use Subheadings to Keep Readers on the Page
You cannot entice your readers to make an action if you cannot keep them hooked on the page. This would require understanding how people consume the content. Just take this article for example. You saw the headline and perhaps read a few lines and skim through the subheading, which you found interesting. That’s when you decided to read the article again from the start. The key is to structure your content in such a way that your readers will be able to get the gist just by simply going through the subheadings. This is why when you hire web design Manchester, they will make sure to include subheadings on all the articles that they will publish on your site.