Your business website is a very important part of your company’s branding and marketing strategy. The website should be able to answer your customers’ questions while making it easy for them to purchase your product or service.
Poor business website design could lead to massive loss of revenue, not to mention the amount you paid to the web developer.
Check out below the common mistakes that business owners often make when designing websites, so that you can avoid them and create a well-functioning and properly designed website.
1. Not Understanding the Target Market
Many business owners put unnecessary pressure on themselves to complete and launch a website without studying their target audience first. The important thing is to start by researching your target audience as well as your specific market so that you can design a website that caters to their needs.
For example, if your product or service is geared towards an older audience, then a larger font size and clear, uncluttered layout would be the best choice, whereas a younger audience that visits your website from a mobile device will require a smartphone compatible layout and design.
2. Busy or Flashy Design
Another common business website design mistake is using a flashy and cluttered design that makes it hard for the visitor to navigate and use the website. Ideally, you want your website to be visually appealing yet functional, making it easy for users to find what they need.
Plus, if you’ve done enough groundwork to market your site, then your customers should already know what they’re looking for by the time they arrive, so your job will be to design your site in a way that makes it easy for them to quickly find what they’re looking for within the site.
3. No Clear Call to Action
Too much verbiage and long-winded sentences will often bore your customers away before they even get to the call to action. To make your call to action more effective, start by deciding what actions you want your customers to take when they get to your website and organize your text in a way that leads them to the end goal while giving them useful info on the benefits that they’ll get from purchasing your product or service.
4. Paying Too Little Or Too Much
Many business owners get so confused on how much they should spend on business website design that they either end up paying too much or too little and as they say, ‘you get what you pay for’.
Pay too little, and you might end up with a hideous and ineffective website, whereas paying too much is not a good idea either, as expensive agencies are often not geared towards servicing small businesses.
The rule of thumb here is to set a reasonable budget for your website’s design and perform proper due diligence on a web development company before you hire them, making sure that they’ll be able to cater to your business’ needs and design the right website for you.