The moment your customers visit your website, they should immediately have a clear understanding of what your company is, what you do, and what they can get from you. However, statistics show that several small businesses still lack the basics on their website, putting them at risk of losing customers in only one click. Remember that the relationship between a business and the customer is merely based on trust. So if your website is not trustworthy enough, you can’t expect your customers to put their trust in you.
The web site designers UK are capable of creating a customer-friendly website for you, but here are five important things that should belong in your website’s front page.
- Contact Information
According to statistics, almost 75% of small business websites don’t have an email link on their homepage. Furthermore, 6 out of 10 don’t have a phone number either. If you want your customers to do business with you, then you should at least include an email link or a phone number. If you have a physical store, then include the full address of your store at the homepage, including directions on how to get there.
- Images Representing What You Do
If you’re selling wedding cakes, then your website’s front page should show enticing images of your gorgeous cakes. It’s surprising to know that several business websites today are still using irrelevant graphics like stock photos of butterflies and flowers on their website when it has no relevance to their business at all! When using images, however, be mindful of how you display them. It shouldn’t be something that will distract or irritate your customers and trigger them to leave.
- Clear Navigation with Working Links
Your website’s front page must have a clear navigation system across the top or down below one side of your page. The buttons must be clearly marked with words that correspond well to the content of your website and help your customers easily find what they are looking for. You also need to consider adding buttons for FAQs, shipping options, etc. The web site designers UK suggest adding a brief background of your company on the front page.
- Social Media Links
You should encourage your customers to stay in touch by adding links to your social media accounts on your front page. Include recognizable icons that are linked to Facebook, Instagram, Twitter, or Pinterest. You may also use feed widgets for instant follow-up and to encourage social media sharing.
- An Email Signup Box
One way to foster customer loyalty is through a newsletter. Therefore, include a small signup box on your website’s front page in order to gather email addresses from your website visitors. If you want to entice them to sign-up, consider offering small rewards, such as a discount on their first order. There are many services that can help you with this. Otherwise, you can rely on the services of web site designers UK.