You may not be aware of this but the Internet is filled with thousands of dead blogs and perhaps your website is one of them. The good news is that there are ways you can use to rejuvenate your blog again. If you’re already running a blog, it’s about time that you assert yourself and achieve your blogging objectives and your business’ objectives as well.
Although companies like a web factory can help you give a new life to your dead blog, here are some ways on how you can rejuvenate your already dormant blog.
- Figure Out Why Your Blog Failed the First Time
Before you start adding new content, take the time to check all aspects of your blog. Does the template need an update? What about your CMS and publishing platform? Are you using the latest version? Is the software in your plug-ins updated? Are there any broken links that you need to remove? These are just some of the questions you need to ask yourself when checking your blog.
- Do Market Research
The lack of insightful niche content is one of the biggest reasons why visitors ignore reading a blog. You may want to reconsider your blog’s direction and create a list of future article titles ahead of time. This could save you a lot of time and help you get back into the routine.
- Work on Social Media Presence
If you want to make your blog known, then you need to work on your social media presence. By promoting your blog through social media, people may be able to recognise it. They will listen to what you are going to say and learn from your experience. Furthermore, they will be eager to share ideas with you, partner with you, collaborate and share your content while providing testimonials and reviews. You have to look at social media as some form of networking and use it to reach out to people and engage with your audience. If you need help in using social media to promote your blog, web factory is a great option.
- Give Personality to Your Blog
One of the most important steps to breathe new life into your old blog is to revamp its design, tagline, and perhaps, even your logo. You can also choose to change your vision and mission if you feel that yours is already out-dated. The key is to infuse new personality and character to your blog. Remember that your blog is an extension of your business persona. Thus, demonstrating your personality and character through your blog is one way to make your business heard.
- Mix Things Up
Your newly revived blog can gain traction faster if you’re going to infuse different types of content in it. Think of videos and infographics that would easily catch the eyes of your viewers. You may also include how-to articles, listicles, and other interesting content. Try a wide variety of content and see which ones are effective and stick to it. Web factory can share some interesting content that you can include in your blog.