While most people think that HTML/CSS based websites are out-dated, there’s plenty of evidence to suggest that there’s a good reason to continue using HTML, even for websites. For example, there are a lot of SEO benefits that come with HTML websites that you wouldn’t normally get with newer content management systems (CMS).
Dynamic Content Takes Longer to Compile
Thanks to their simplicity, HTML/ CSS websites boast much faster loading speeds than websites that are built using dynamic CMS.
TTFB on HTML vs. Dynamic Content
You can use resources like ByteCheck.com to help you figure out how fast or slow the TTFB is on your environmental websites.
To give you an idea of what the implications of this concept are, Facebook is said to have a TTFB of 466 milliseconds and this is due to all the dynamic content that the platform generates. An HTML/ CSS website will generate a much faster TTFB in comparison.
Now, while this may not be such a big deal for the user experience, it can affect the website’s search engine ranking on Google. Basically, websites with faster TTFB definitely get a better ranking than those with a slower TTFB.
What You Should Do When You Can’t Use HTML
Switching to an HTML may not be the easiest exercise, nor the most practical, especially if your website is still small in scale. Fortunately, it’s not a necessity to do so.
Try the following tips to help you maximise your CMS based website’s SEO advantage:
- Use Caching: This refers to the act of saving your website’s pages so that they don’t have to build from scratch every time someone clicks on them. That would obviously take a considerable amount of time and make your website very slow. What you want is static content that’s readily accessible when your audience looks for it.
- Host Your Videos on YouTube or Vimeo: Using video is a great way to enhance the user experience on your website while video marketing can be a very effective tool for attracting customers, especially for environmental websites. However, self-hosting the video content on your site can slow it down significantly, while uploading the video into a hosting platform like Vimeo or YouTube will take care of that problem quickly.
For example, let’s say you have a photography preset selling website with a tutorial section that features several videos on how to use presets. This is an important aspect of your content marketing strategy and in order to do it right, you have to publish more than just a few videos. Now, self-hosted videos will cause the web page to load much slower than if you were to host them via YouTube or Vimeo which is why you have to choose the second option if you want to have a fast-loading and responsive website.
- Get Managed Hosting: While it might be alright to use shared hosting in the beginning, you’ll need to switch to managed hosting in the long run in order to improve the overall speed of your website.
- Maintain a Clean WordPress Database: The best way to maintain a clean WordPress database is to keep the trash section of your website empty. You can automate this process using the “Optimize Database after Deleting Revisions” plugin on WordPress, and you’ll find that the lighter your site’s database, the faster the page loading speed will be.