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How to Balance Creativity and Search Optimisation in Content

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As a content writer, there are so many things that you need to take into consideration. First, you need to think about text optimisation. Second, you need to ensure that your content fits well with your audience’ needs, and third, it should be something creative. Balancing these things is not easy and could make even the most experienced content writer lose confidence. If you hire the best web design company, they will make sure to balance these things and ensure that your website’s content grabs the interest of the web users and the search engine as well.

Here are three ways on how to balance creativity and search optimisation in your website’s content.

  1. Research Your Audience Pains and Gains

You may have the right idea for a topic to write about and you believe that it’s absolutely perfect. However, what if your audience doesn’t think so? The best way to know is to ask around or to take advantage of Google. Search for the keywords related to your niche to find out what people are discussing about. The key is to get an idea of what people will be interested in, which you can use in your content.

Another thing that you can do is to monitor what the media and external blogs in your niche are writing about. Again, you can refer to Google for this. You can also get some help from a web design company or use the Topic Research Tool. This content software tool will give you access to information about the topic that has the most relevance and will yield the highest ranking potential.

  1. Check Your Competitor’s Performance

It’s been said that the best way to learn is from your own mistakes. Fortunately, there are lots of places these days where you can learn something from and the best place to start is from the posts of your competitors. Find out what subtopics regarding a particular topic they cover. This should give you an idea of what to write about. Next, determine how well their content is performing and which among the blogs and articles on their website are getting the most shares and likes?

By gathering enough information from your competitors, you will not only get an idea of a good topic to write about but you can also structure your future text depending on the SEO requirements as well as the competition in the SERP.

  1. Make Sure Your Content Complies with the SEO Requirements

Once you have supported your idea with data and you have the entire template for your future content, you can now relax. But remember that content writing is a creative process and even if you have a clear plan in place, you could end up stepping away from following the right path.

In this case, you may need the help of a web design company or take advantage of an SEO writing assistant which will automatically check if your content’s final version complies with SEO recommendations.

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