As a business owner, you want your website to be an ideal destination for your target audience, and using the right theme will play a huge role in achieving that. However, there are literally tens of thousands of themes available for you to choose from, which can make the whole task quite daunting.
That’s because you have to consider a wide variety of factors when choosing a website theme, like the layout, colour scheme and design features. After all, your website is the digital face of your business and an important representation of your brand. With the right ones, even electrician websites can be a hit!
Out of all the available options, there are pre-built themes which are cost-efficient and take much of the work out of your hands but are also quite generic and often lead to a terrible user experience due to slow loading pages, poor coding and bad SEO.
That’s why you need to be super careful when choosing a theme and you should look at more than just its looks to make your decision.
To help you along, we’ve made a list of five important factors that you need to consider when looking for a website theme.
- Keep Things Simple
If you’ve been involved in web design for long enough, then you’ve probably heard this expression before and it may be a cliché at this point. That’s because a simple and responsive design is what users are after nowadays, even for niches like electrician websites.
At the end of the day, you need to design your website with your users in mind, and no one wants to navigate through a maze of flashy graphics, needless pop-up images and other superfluous features that will slow your website down.
For the best results, stick to the basics and focus on ensuring that users are able to easily find what they’re looking for.
- Developer Support Availability
After you install a theme, you’ll have to update it from time to time to make sure that it’s keeping up with the latest design trends, like mobile-first and responsive design. This principle applies to any development platform that you might choose to build your website on, including Shopify, Magenta, WordPress etc.
So, make sure you do your research on the developer before you pick a theme by looking at their update log, as well as past client ratings and reviews.
- Mobile Readiness
No matter what theme you pick, make sure that it features responsive design. This means that it enables the user to enjoy the same quality experience regardless of whether they’re using a mobile phone, tablet or desktop.
Test the demo version of the theme before you buy it to make sure that it’s indeed as responsive as advertised.
- Apps, Extensions and Plugins
Regardless of whether you’re working with fashion or electrician websites, using the right website theme will give you enough wiggle room for you to customise it so that it better reflects your brand image.
It should also allow you to periodically add different features that will help you increase traffic, conversions and sales. This includes apps, extensions and plugins, of which there are thousands to choose from as well.
- Cross-Browser Mobility
Since your users will be accessing your website from different types of browsers and operating systems, you need to make sure that it’s able to function well on all of these different options.
The best way to achieve that is to test your website on different web browsers and operating systems using a resource like Browser Shots, which was designed exactly for this purpose.