Search engine optimisation is one of the methods that the web design company UK would apply in order to improve the presence of your business online. It’s the process of making changes in your website to increase its likelihood of being ranked high on relevant searches in Google and other search engines.
When it comes to this, choosing the right keywords is very important.
But how do you choose your initial set of SEO keywords?
- Set a Goal and Understand It
Before you make a decision on which keywords you should go for, take the time to think about what your SEO goals are. Most companies tend to use SEO to increase the traffic of their website and this, in turn, could increase revenue. However, you must be very specific when it comes to that. When it comes to setting a goal, you need to be able to ask yourself these questions: How relevant does your audience have to be? How fast do you want the results to be seen? What type of traffic are you looking for?
- Choose a Combination of Head and Long-Tail Keywords
As soon as you have identified your goals, you must be able to decide on a combination between the head and long tail keywords. Head keywords consist of short phrases, which are usually 1 to 3 words. These keywords are associated with higher traffic yet they also have higher competition. On the other hand, long tail keywords are longer and often consist of conversational phrases that have low traffic and low competition as well. The web design company UK would recommend the head keywords for long-term and traffic-centric strategies.
- Conduct a Preliminary Research
As soon as you have the goals and initial vision in mind, you can start conducting a preliminary research. You should start by creating root ideas. Sketch out some ideas on what people might search that’s related to your business. Next, use an online tool to come up with more topic and keyword ideas according to your preliminary ideas. Finally, export all keywords to a master spreadsheet so you can easily compare and sort them.
- Narrow Down Your List
As soon as you have the master list, start weeding out the weakest keywords. Consider certain variables, such as the number of times that a certain phrase is searched for. You also need to consider the level of competition for each keyword and the relevance. Finally, consider the current rankings of the keywords. It’s definitely worth checking their rankings as it can help you build an early momentum.
- Choose Your Top Candidates
At this point, your top keyword candidates are a matter of personal taste. You have already narrowed down your list of keywords with the possibility of getting the results that you want. For now, choose a handful amongst them that you’ll have an easy time optimising for. Basically, choose the keywords that you find the most attractive. If you need help choosing the right SEO keywords for your website, the top web design company UK will help you.