Remember that the better your website structure is, the more are the chances that you’ll have a higher ranking in search engines. Each and every website comes with its own structure. Others have a streamlined and rigorous structure while some consist of a disorganized jumble of pages.
Although there are professional web designers UK that can help you to come up with a proper structure for your website, here’s how you can come up with a site structure that can help you enhance your SEO strategies.
- Plan the Structure Before Building Your Website
If you’re building a website from scratch, then you’re in the best position to plan a site structure to achieve the best SEO possible. Plan your structure as early as possible. In fact, it should be before you even start building pages in your CMS. You can create a plan using a spreadsheet program, a whiteboard, a word processor etc. Planning in advance is a great way to organise your information, URL structure, and navigation. Everything important must start with a plan.
- Come Up with a URL Structure
Another important element in establishing a strong website structure is your URL structure. If you are going to logically think through your hierarchy, then this shouldn’t be difficult to accomplish. The URL structure of your website must follow your hierarchy. This means that your URL has real words instead of mere symbols and consists of the most appropriate keyword coverage.
- Build Your Website Navigation in CSS or HTML
- Use a Navigation Structure
Your navigation structure must follow your website’s hierarchy. Ensure that the pages, most especially the most important ones, are not buried deep within the website. Shallow sites should work better from the perspective of the search engine crawler and your website’s users.
- Create a Header That Lists Down Your Navigation Pages
Your top header must list down your main pages. Web designers UK suggest using a top navigational header that comes with 3 subcategories. This should be enough to accomplish everything you need for your website.
Including any other elements aside from the main categories can make your website seem distracting. If you’re designing a parallax website, make sure to have a persistent header menu that will display in each and every scrolling phase.
- Build a Detailed Internal Linking Structure
Internal linking structure puts meat on the bones of a logical website hierarchy. Furthermore, they help users easily navigate a website, establish information hierarchy for a given website, and spread link juices all over the websites. Each of these reasons is directly tied to creating a tight-knit and highly integrated website structure. There’s really no need to complicate things when it comes to internal linking. The web designers UK suggests that the basic idea is to ensure that each and every page of your website includes a few links to and from another page within your website.