How to structure your website to improve SEO

Computer generated people standing in a formation that spells 'SEO'

The better your website structure is, the better chance you’ll have of ranking higher in search engines. Each and every website comes with its own structure. Others have a streamlined and rigorous structure while some consist of a disorganised jumble of pages.

Although there are professional web designers in the UK that can help you to come up with a proper structure for your website, here’s how you can come up with a site structure that can help you enhance your SEO strategies.

  1. Plan the Structure Before Building Your Website

If you’re building a website from scratch, then you’re in the best position to plan a site structure to achieve the best SEO possible. Plan your structure as early as possible. In fact, it should be before you even start building pages in your CMS. You can create a plan using a spreadsheet program, a whiteboard, a word processor etc. Planning in advance is a great way to organise your information, URL structure, and navigation. Everything important must start with a plan.

  1. Come Up with a URL Structure

Another important element in establishing a strong website is your URL structure. If you are going to logically think through your hierarchy, then this shouldn’t be difficult to accomplish. The URL structure of your website must follow your hierarchy. This means that your URL has real words instead of mere symbols and consists of the most appropriate keyword coverage.

  1. Build Your Website Navigation in CSS or HTML

When creating your navigation, make sure to keep the coding simple. Using CSS and HTML is the best approach. Coding in Flash, JavaScript, and Ajax can limit the search engine crawler’s ability to cover your website’s well-thought-out hierarchy and navigation.

  1. Use a Navigation Structure

Your navigation structure must follow your website’s hierarchy. Ensure that the pages, especially the most important ones, are not buried deep within the website. Shallow sites should work better from the perspective of the search engine crawler and your website’s users.

  1. Create a Header That Lists Down Your Navigation Pages

Your top header must list down your main pages. Web designers suggest using a top navigational header that comes with three subcategories. This should be enough to accomplish everything you need for your website.

Including elements other than the main categories can make your website distracting. If you’re designing a parallax website, make sure to have a persistent header menu that will display in each and every scrolling phase.

  1. Build a Detailed Internal Linking Structure

An internal linking structure puts meat on the bones of a logical website hierarchy. Furthermore, they help users easily navigate a website, establish its information hierarchy, and spread link juice. Each of these reasons directly link to creating a tight-knit and highly integrated website structure. There’s really no need to complicate things when it comes to internal linking. Website designers in the UK suggest that the basic idea is to ensure that each and every page of your website includes a few links to and from another page within your website.