One of the fastest ways to drive away visitors from your website is by having slow loading pages. Keep in mind that today’s consumers are spoilt for choice, and if they can find a service provider whose website has lighting fast loading speeds, you can bet that they’ll choose them over your slow-as-a-tortoise website any day.
To avoid all that, apply efficient solutions like getting a professional website banner instead of trying to cut corners with a DIY option. The latter approach always ends in a banner that takes up massive amounts of space, thus slowing down your website.
For more tips on how you can use web design to speed up your website, read on below:
- Optimise Images
One of the leading causes of slow loading websites is image size. There really is no need to use large images for our website, so make sure that you crop them down to a reasonable size before you upload them, and then save them in a web format.
After you’ve incorporated them into your content management system, proceed to compress them so that the file itself is as small as possible.
This will optimise your images so that by the time you upload them, they’ll be at an appropriate size to allow for fast loading speeds.
While it’s perfectly fine to start out with a reasonably priced hosting plan, it’s important that you change it over time to get a hosting plan that better serves the needs of your growing website.
The best hosting plans for these purposes are those with a dedicated server, or you can alternatively opt for VPS hosting if you’re on a tight budget.
While you’re at it, make sure that you use external tools like YouTube to host video files, as adding them to your site files will slow down your website significantly and remember to use aprofessional website banner to highlight them.
- JS is Important Too
For example, you should place JS at the bottom part of your files so that the first thing that renders is HTML content followed by JS. Also, minimise the code where you can to speed things up, and always use asynchronous JS loading so that all scripts load simultaneously.
- Use Lazy Loading
Lazy loading refers to when your website loads on-screen content first and then follow up with everything else. This technique does wonders for your SEO and will definitely bump up your search engine rankings on Google. The great news is that you can automate this process using lightweight plugins like WP Rocket and the aptly named Lazy Load.
- Use Caching
What caching refers to is basically a process where your browser automatically saves files that are frequently requested so that when a user returns to a particular page, they’ll experience faster loading speeds every time.
- Reduce Redirects
Redirects are the fastest way to slow down your website so it’s important to keep them few and far in-between.