Image optimisation is important in estate agent website design as it helps to improve the speed of your website. It simply means adjusting your images to smaller sizes without compromising on the quality. By properly optimising your images, you’ll be able to make a huge improvement in the overall performance of your website.
So here are four tips on how to optimise images on your site for web and mobile experience.
- Consider Removing Unnecessary Images
When optimising your website, ask yourself if you really need all of the images you have put in there. Are these images necessary to build a good user experience? Sure, these images look attractive, but they could also affect your website’s loading time, which could mean less traffic and fewer sales for your real estate business. You can completely remove some images of a page or replace them with other visuals that have a smaller size, such as vectors. Consider doing a complete audit of your website before you make any decision to remove or replace an image. If you believe that a certain image will not help you achieve anything, then you can simply remove it.
- Know Your Image Types
JPEG and PNG are two of the most commonly used image formats in estate agent website design. Along with GIF, these image types make up 96% of the overall image traffic on the Internet. But do you really understand what these image formats mean and do you know when you need to use them? PNG is an uncompressed image and this means that this format has a very big file size but with much higher quality. On the other hand, JPEG is a compressed image so it doesn’t have the high-quality resolution that PNG offers. If you want to post simpler images, go for PNG but if you need to post images with lots of colour, JPEG is a much better choice.
- Take a Look at Your Content Management System
Some real estate companies use content management systems like WordPress when it comes to their real estate agent website design. Most of them tend to rely on the CMS when uploading images and resizing them. But just because you’re posting a smaller image than the one you have originally uploaded doesn’t mean that it will appear any smaller. Remember that whatever the size the image has when you upload it to your CMS, that’s what the server will also load.
- Resize and Compress Images Before Uploading
It’s important that you resize and compress images before you decide to upload them in your CMS. Above all, consider reducing the file size before uploading. A lot of times, there’s always some room for improvement in terms of the file size. So take the time to check the size of an image before uploading and consider reducing its size if necessary. There are various tools that you can use to resize and compress images for your estate agent website design. A good example is Adobe Photoshop.