The continued growth and prevalence of entrepreneurship means that a good 50% of the private employment sector is made of small businesses. This can be partially attributed to the advent of digital marketing, a phenomenon which has truly levelled the playing field between big and small businesses.
All it takes for a business to compete at a high level these days is a well-planned and executed digital marketing strategy.
Of course, it’s also important to make sure that the product you’re selling is well-made and provides value so that you can keep those customers coming back for more.
The best part is that you don’t have to purchase expensivee-commerce web design packages in order to get a successful digital marketing strategy.
Just apply the following tips and you’ll be well on your way.
Start with the Basics
What are the basics of digital marketing?
To give you a clue, most of them consist of tasks that can actually be handled internally like the following.
- Claim Your Business Listings
Visit websites like Google, Yelp and Bing to find your business’ listing so that you can update it to include the correct contact details. These listings are automatically created by these platforms, but when you keep them up to date with relevant information, you make it easier for people who see them to find you.
- Start a Blog
Research shows that incorporating a blog on your website can increase your traffic by up to 55%! However, maintaining a blog takes a lot of time and effort. Keep in mind that you have to come up with a content strategy, consistently write about relevant and interesting topics, and make sure that it’s good quality content that even you would read.
- Get Social
A large majority of today’s society are active users of one or more social media platforms. This makes social media platforms like Facebook, Twitter and Instagram a great place for business owners to find new customers.
However, in order to leverage these tools, you need to post frequently while ensuring that you’re only sharing stuff that’s interesting and relevant to your audience. So, for example, if your business specialises in wellness supplements, then your posts should be geared more towards promoting fitness, wellness and health.
You also need to include calls to action on all your posts and interact with your customers regularly by responding to DMs, PMs and comments.
- Use PPC Campaigns
PPC is an acronym that stands for Pay-Per-Click, and it refers to ads that are designed to connect businesses with the right customers. The whole point of PPC ads is to increase your brand’s visibility across the internet so that you can reach relevant users from all over the world.
The great part is that you can gain access to PPC ads either through Google or Bing. Or better yet leverage them both to widen your net even further. Now, this is the one step with which you might need some help as it tends to require a bit of technical know-how. The good news is that many web designers offer this service as part of their e-commerce web design packages.