Putting content first in web design is all the rage right now, andone of the most important benefits of this approach is that it accelerates the process from the planning phase to the finished website.
However, as most design UK web firms know, you cannot completely ignore the relevance of design, as it must work hand-in-hand with content in order to build a truly complete website. That’s why designers need to work in collaboration with copywriters and vice versa.
That way, the client can get the best of both worlds while saving the extra resources that would be required when trying to fill the gaps left from leaning too much in one direction. Now, if you still need a bit more convincing on the shortcomings of the exclusive content-first strategy,take some advice from some of the best design UK web firms and read on below:
- Writing is Time-Consuming
Coming up with really good written content day in and day out can be a really difficult task, which is where the inspiration of design elements comes in. Seeing the layout from the web designer can help the writer come up withcreative content ideas, which makes the final result even more harmonized.
- Cohesive Content Strategies Are for Copywriters
This is actually a myth because, in order for the content strategy to be comprehensive, it needs input from a full content team, including the designer. This makes it easier to create a comprehensive and cohesive strategy.
- Writers Tend to Make Stuff Up
As soon as most writers start to struggle with copy ideas, they’re not averse to cooking something up on the fly. That’s why the writer needs to work with the designer so that they can get a better idea of what the website requires as per the web development process.
Design-First is Not a Good Idea Either
Just as content without design is like bread without butter, design without copy makes the website all flash and no substance.
- It Slows Things Down
Opting for the design-first approach often leads to a need to constantly make revisions in order to accommodate the copy, and vice versa. The more revisions are done, the longer the web development process will take. The best way to speed things up is to simply ensure an on-going collaboration between the writer and the designer from the get-go.
- Increases Empty Placeholders
As any design UK web firm designer will tell you, filling the CMS with placeholder content while the design process is underway could lead to a lot of needlessly empty space for you to fill up later.
- Increases Scaling Issues
You could run into serious scaling problems when the content on hand is actually bigger than the space available. This is why you will encounter issues like disorganized layouts, long menus, as well as the addition of navigation elements that will simply spoil the page layout.
- Unplanned Content Constraints
You might need to sacrifice your initial expectations about your website’s aesthetics to correct the placement of your placeholder content, which can be very time-consuming.