Contrary to popular belief, good corporate website design doesn’t have to cost an arm and a leg. With the right planning and delegation, you can have a top-quality website that’s within your budget, while catering to all your customer’s needs.
Read on for our tips on how to finish your website right on time and on or under budget.
Keep a Small Team
For quick and effective results with your corporate website design, stick to a small team where each member has clearly defined their roles and targets. Keeping a small team encourages better collaboration, efficiency, accountability and quick turnaround.
Plus, having too many people working on your website design can derail the project due to the conflicting ideas, and the longer it takes to finish the more expensive it’ll get. So pick a small team of no more than three people to work on designing your website, and make sure that they have a proper understanding of the vision you want to portray on the site.
Give them full control and responsibility for the project, and try not to micromanage them, because if it’s a team that you trust, they’ll probably deliver way beyond expectations anyway. That said, you should appoint a key contact person- like your marketing director- to make the final decisions, as that’ll help to move the process along even faster.
Understand Your Intentions
There should be a clear purpose behind your website design, whether it’s to introduce a new product, to update the marketing plan, redesign the site or rebrand the company. Ideally, you should know your ‘why’ before you start working on the project because a clear vision and purpose will make it easier for your web designer to make a proper estimate of the time and cost of the job.
Create a Content Plan
Creating high-quality content takes time and effort, so it’s important to put together a clear content plan and assign the responsibility to a particular member of your team, or even an agency so that you can budget for the expense in advance. However, regardless of who you’ll be assigning as your content creator, you have to factor it into your budget and create a timeline with clear deadlines to make sure that the content is incorporated into your website on time and before the launch.
To avoid wasting your time as well as that of the agency, have a plan of what you’d like your website to include before you book a planning meeting with the agency. This’ll make it easier for the agency to give you an accurate estimate, and with a clear mandate from you, they’ll be able to complete the job faster and more efficiently.
Also, if you don’t have the time to create a plan, then you can just hire someone within your team to create the plan for you to present to the agency.
Take Professional Photos
There’s no better way to enhance the appearance of your website than to incorporate high-quality professional images. Professional photographs show your clients that you take your business seriously and that you’re a high-profile brand that’s worth their time. To get images that stand out, hire a professional photographer and stylist to create the images, or purchase good quality stock photos that reflect your vision and your brand image.