Google Analytics is an online analytics service from Google that provides website owners a wide variety of information about the activity that takes place on their website.
Data is viewed by metrics, which measures behaviour, and dimensions, which describe who customers are. Metrics and dimensions help website owners answer fundamental questions.
Google Analytics provides you with a great amount of visitor metrics. You can then use the data to answer questions easily like the below:
1. Who is visiting your website? Knowing your prospects and customers can provide you with key data for your business analysis.
2. What are they doing? Analysing website visitors behaviour can help you improve your call to action, by easily understanding how website visitors use your website.
3. What location are they looking at your website from? Easily see what cities and countries your website is being viewed from.