As young bloggers, with incredible passion and drive, we often pump out content on our blogs that is not factually correct or even up to professional standards. In the moment, we might think that our content is of high quality and shows incredible literary prowess, but when we revisit them a few months or years later, we find that they were actually not that good and, in some cases, really bad.
This is one of the many reasons we should revisit our own blog posts and republish them. In this article we’re going to give you the details of blog post republishing and how to do it correctly.
What is Republishing?
In simple terms, republishing of blog posts is simply making minor or major changes in an old blog post and then posting it to your blog again with a new release date. The specifics of this differ however. If you make major changes in your article, most search engines will treat this as a new post entirely and not a republished one. Why is this bad you ask? Because old blog posts that have seen some engagement have backlinks, which are the links to your blog post that other people have posted on their blogs or have shared in any other way.
When you republish your blog post with entirely new content then search engines treat it as a new article too, leading to lesser engagement than what you would get if you had only made minor changes. There is one scenario where this isn’t true however; if you visit an old post and you see that the information is outdated but the topic is relevant, then you might have to completely revamp your article, which might lead to more engagement if your new article is more helpful and insightful than the older version of it.
Why should you do it?
Why should you republish old articles? Your blog seems to be doing fine, it has enough traffic, so why do it? Well, there’s a few reasons.
As previously stated, republishing old blog posts means that you will apply your experience and expertise to edit this post in such a way that it reads more professionally than it did before. Making old and outdated information new and relevant is also an essential part of republishing.
Say for example, you wrote a blog post called ‘why having a website is so important for small businesses?’ in the year 2016, so if you plan on republishing this article in 2019, you’re going to have to check if all of the links you presented to your audience still hold up in the year 2018 and you should also add a few more links so that your republishing seems to have a purpose.
Another reason to republish is the spike in traffic it garners. Blog posts that are republished correctly see spikes of traffic over 1000%. Now that is a lot!
When should you republish?
You can’t just republish any old blog post if you want the highest gains from your reposting. If you want to have the best results from your republishing you need to edit or rewrite articles that have brought about a lot of traffic but whose engagement has slowly started to fade, or whose engagement kept up for some time and then plateaued.
In the first case, the engagement probably started to fade due to Google’s preference of new content. If you publish this article with minimal changes and a newer date, the engagement should be back up. In the second case, you will want to figure out why the post started to plateau and then make changes accordingly.
Pro tip #1: When you republish your article, make sure to add a header that says ‘This post was initially published on x date and was edited on y date’ to avoid confusing your readers.
How should you republish?
There is a right way and plenty of wrong ways to republish your blog posts. The right way of doing it has a few steps which are as follows-
- Change the Content– The essence of a blog post is in its contents and if the post you plan to republish has outdated content then it would be best for you to do your research and make your post relevant. You should also fix any typos or awkward writing to make your post read more smoothly.
- Keywords– If you made the blog post when you were a new blogger then you might have used ineffective keywords that hindered your post’s progress. Change this by using better keywords to see more traffic.
- Links– One of the most effective ways to revamp your post is to add working links and building backlinks to your own articles. This is helpful because if another site links your old, republished article, search engines see that your post is still relevant, making it more visible on search engine web pages.
- Other Details– If your company has had its logo changed or there are other details that need to be changed, then change them. Your page needs to be continuous and without any inaccuracies.
Pro tip #2: For WordPress, do not create a new post and copy paste your old post into the new one. Instead, edit your old post and change the publishing date to a few minutes into the future from when you are working on it. This will preserve backlinks and lead to more engagement. Make sure to not change the URL of your blog post since that will hinder your post’s potential.
What should you expect?
Better engagement, more clicks to old posts, more followers, more views and impressions, all of these are to be expected if you correctly republish your old articles, so follow our advice and watch your blog grow!