Home Search Engine Optimisation
seo-icon4
SEO

Why Is Search Engine
Optimisation SO Important
For Your Business Website?

SEO is made up of several factors, but we won’t bore you with all the techy stuff. In simple terms, SEO (or Search Engine Optimisation) is made up of 2 major factors, On-Site SEO & Off-Site SEO.

On-Site SEO – This is basically everything that’s on your Website!
Off-Site SEO – This is everything on the internet which points to your Website!

The success to any Website is traffic, the visitors. You can have the best looking Website in the world, but if it doesn’t get any traffic then it is pointless… it doesn’t bring you any business.

Are you experiencing a low volume of leads / sales from your Website?

Using our tried & tested SEO methods, we provide our full attention to your Website which will sky rocket your Website rankings!

SEO Monitoring

SEO Analytics

We believe on running SEO campaigns in the most competitive sectors, using a creative mix of technical SEO expertise. For every Website, we provide access to our super special SEO Dashboard to show how your website is performing with real-time SEO statistics like:

  • What positions you are ranking for specific keywords in Google
  • Website Traffic Volume
  • Full On-Site Audit
  • Off-Site & External Links Monitoring
Track specific keywords
View conversion data
Explore SEO issues
SEO-Analytics-Image
SEO PACKAGES DESIGNED FOR YOUR BUDGET

WE CAN RANK YOUR WEBSITE HIGHER IN GOOGLE SEARCH

Yes, everyone wants to be the first one when customers look for you on Google search. But only a select few are able to be on the first page. We offer personalised care for your business through your website & its presence all over the internet.

Google rewards websites with the most helpful content added with many other factors for the top spots in search results. Our online marketing services are designed with SEO tactics which will drive better results & ultimately bring more visitors to your website.

Here are a few SEO techniques that we do for small businesses:

rocket

Do You Want To Rank Higher?

Our team of SEO experts can optimise your website for better SEO results and higher Google Rankings using tried and tested SEO methods.

sky2
SEO Frequently Asked Questions

How SEO Helps Your Business To Grow

What Does SEO Stand For?

SEO stands for Search Engine Optimisation. It is a technique for getting visitors from the search results on search engines such as Google, Yahoo or Bing by obtaining top positions in the search results page. Visitors to your website via search results on search engines are known as  “organic”, “free” or “natural” traffic, as opposed to paid traffic from adverts such as PPC (Pay Per Click), like Google Ads.

Which is better, SEO or PPC?

When comparing Search Engine Optimisation or Pay Per Click, which is better genuinely depends upon your current situation, objectives and the sector of the industry you are in. Paid Ads (PPC) provide instant traffic as you appear at the top of the page as soon as your Ad is live, over the organic listings influenced by Search Engine Optimisation. However, it is quite expensive considering competition in various sectors per click.

SEO benefits you with organic web traffic and is cost-free on click by click basis. Search Engine Optimisation, however, is a long-term game plan because it takes time for rankings to climb. SEO & PPC complement each other and work best together, so if your budget allows it – do both!

Where do I start my SEO strategy?

Whether you are launching a brand-new website or aiming to improve an existing website, the first step is to identify your target keywords (search terms). These are the terms that people search for on Google. As it is the “Google It Generation”, everyone looks to Google to find a business near them, business hours, phone numbers, address, etc.

So, it is essential that you know what your target customers are looking for (what they are searching for in Google) and prepare your strategy based upon those search terms or keywords. This will make sure that your business is listed as one of the results and the higher up you are on the list, the more likely that your target customers find you.

The next thing you should do is ensure that your website has high-quality content. Once your customers find you, they will visit your website & on Social Media. So, it’s beneficial to invest in a good looking website design with images, videos & infographics. The better and more in-depth your content is, the more helpful it is to your visitors. As a result, they are more likely to be shared and therefore, ranked higher by Google.

SEO is quite simple, why use an expert service?

It is quite simple to get started with SEO for your business. Simply, make a list of the main relevant topics about your business by thinking about the type of search phrases people would type into Google. Search phrases looking for the type of services or products that your business provides. Then, write down the topics you want to rank for in terms of generic groups.

But it all gets more complicated here!

SEO experts use cutting edge tools made by the latest technologies and implement tried & tested techniques to ensure that your digital marketing strategy is a success. While you may not afford to experiment with your business, expert SEO service providers have years of experience in dealing with both small & large businesses.

Which SEO techniques are popular?

It is misleading to say particular techniques are popular for someone to implement those techniques for their business. This is because each business is different with its own target customers, goals & objectives. For a successful SEO campaign, it must take into consideration the unique factors surrounding your business.

This is why it is best to trust SEO experts in formulating strategies for businesses implementing techniques which have the most potential for attracting customers. The most successful SEO campaigns are those with a balanced approach of digital marketing. Speak with an SEO expert to know how SEO can help grow your business or go for a free SEO analysis now.