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SEO

Why Is Search Engine
Optimization so Important
For Your Business Website?

SEO is made up of several factors, but we won’t bore you with all the techy stuff. In simple terms SEO is made up of 2 major factors, On-Site SEO & Off-Site SEO.

On-Site SEO – This is basically anything to do with your Website

Off-Site SEO – This is basically anything external which points to your Website

The success to any Website is traffic. You can have the best looking Website in the world, but if it doesn’t get any traffic then it is pointless…

Are you experiencing a low volume of leads / sales from your Website?

Using our tried and tested SEO methods, we can provide our full attention to your Website, and sky rocket your Website rankings!

SEO Monitoring

SEO Analytics

For every Website that we carry out SEO work on, we provide access to our super special SEO Dashboard. Which allows you to see real-time SEO statistics like:

  • What posiition you are ranking for specific keyword in Google
  • Website Traffic intel
  • Full On-Site Audit
  • Off-Site & External Links Monitoring
Track specific keywords
View conversion data
Explore SEO issues
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SEO PACKAGES DESIGNED TO YOUR BUDGET

WE CAN RANK YOUR WEBSITE HIGHER IN GOOGLE SEARCH

We create SEO Packages to suit your budget.

Here are a few SEO techniques that we do for small businesses:

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Do You Want To Rank Higher?

Our team of SEO experts can optimise your website for better SEO results and higher Google Rankings using tried and tested SEO methods.

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SEO Frequently Asked Questions

Search Engine Optimisation Questions You Want To Know

What Does SEO Stand For?

SEO stands for Search Engine Optimization. It is a technique for getting visitors from the search results on search engines such as Google, Yahoo or Bing by obtaining high search results page positions. Visitors to your website via search results on search engines are known as” organic”, “free” or “natural” traffic, as opposed to paid traffic from adverts such as PPC (Pay Per Click), like Google Ads.

There are two sides to SEO Onsite and Offsite. Onsite SEO consists of ensuring that your website pages, titles, tags, content and overall structure are optimized for your targeted keywords and search phrases. Offsite SEO is a strategy ensuring that you have a good amount of inbound links from a diverse set of external websites. The inbound links should be from a good mix of websites like social media, news websites, blogs, and directories.

Which is better, SEO or PPC?

If considering Search Engine Optimization or Pay Per Click, which is better genuinely depends upon your current situation, objectives and also the industry sector you are in. Paid Ads (PPC) provides instant traffic as you appear at the top of the page as soon as your Ad is live, over the organic listings influenced by Search Engine Optimization. However, the cost can be quite expensive in some sectors per click.

SEO benefits you with organic web traffic and is cost-free on click by click basis. Search Engine Optimisation, however, is a long-term game plan because it takes time for rankings to climb the SERPs (Search Engine Results Pages).  In many cases, SEO and PPC benefit each other and work best together, so if your budget allows it – do both!

Where do I start my SEO strategy?

Onsite SEO is the place to start when starting your SEO strategy. Whether you are launching a brand-new website or aiming to improve your Search Engine Optimization on an existing website, the first step is to identify your target keywords (search terms). There are a number of tools available for research keywords, the search volume and their competition in the search engines.

The structure of your website has a massive impact on its capacity to rank highly in search engines. You should structure your website, menus, and content in a logical way that to ensure that each page targets one specific primary keyword and is supported by several secondary keywords.

The next thing you should do is ensure that your website has high-quality content making use of keywords you want to rank for. Latest research shows that pages with 2,000+ words of content typically rank greater in Google search than web pages with brief content (sometimes referred to as “thin” content. It’s also beneficial to include images, videos and/or infographics in your pages where possible. The better, and more in-depth, your content is the more likely your page will be shared, linked to and therefore rank higher.

It is vital that you ensure that your website is optimized for mobile devices and for fast page loading speed as Google and other search engines have algorithms that use this as a ranking factor.

Once you have your onsite SEO sorted and have great content for your users and Google to consume, it’s time to start your offsite SEO strategy. You need to now focus on obtaining quality inbound links from a diverse range of external websites.

How do I conduct keyword research?

Make a list of the main relevant topics about your business. To begin this process, think about the type of search phrases people would type into Google looking for the type of services or products that your business provides. Then, write down the topics you want to rank for in terms of generic groups.

You’ll come up with several general groups you think are important to your business, and then you’ll use these main groups to identify specific keywords. Aim to come up with 5-10 main keywords/phrases, these can be phrases rather than single words.

Once you have the main keywords, you should identify related subgroups and supporting keywords. A great way to find keywords people might be searching about a specific topic, open up Google, enter a main keyword/search term that you came up with at the start of this process, and hit search. Once the search results page loads, take a look at the related at the bottom. Here, Google is telling you what the most search for phrases is related to your original inputted keyword. A good site for finding out what people search for is answerthepublic.com.

Which SEO techniques are popular?

Backlinks

Backlinks are one of the oldest SEO factors and they are still alive and kicking in 2019. It has always has been and remains to be, an essential part of the SEO process. They encourage users and search bots to visit your site. The search bot or “spiders” index your website and rank it according to its content. Not all backlinks are created equal, however, just as applies to content – quality over quantity is the most important factor. It’s far better to have one backlink from an authority site like the BBC website, than have hundreds of links from low quality, low traffic websites.

Rich Snippets and Voice Search

Using the rich snippets by adding add the microformats known as structured data. These structured data usually increase the organic visibility of your site. Whenever a user asks some question and searches something in the Google. The search result shows the results with a featured snippet block in the search engine result page. Over 50% of all searches will be conducted by voice in 2019. Yes, that’s right, over half of all the people heading to Google aren’t typing to search anymore they are using voice-activated devices such as Amazon Alexa, Siri or Google Home to find what they are looking for. For this reason, you should factor into your SEO strategy. Voice searchers have different habits than text searchers, and the devices they’re using (whether that’s an Amazon Alexa, Siri or Google Home) for example, a text searcher might type “horse diet.” A voice-based search, however, is likely to be a long tail, like “what do horses eat?”.

 

Improve rankings and user experience by offering quality content.

All search engines strive to show the best results for a user’s search, so if they’re offering users with a list of irrelevant, poor quality results, they aren’t doing what they were designed to do. If your content or website isn’t high-quality enough, you’ll have a tough job ranking for any target keywords. If you have great content then Google is going to want to show it to people, people are going to want to share it with other people and your traffic will naturally and rankings will increase over time.

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