Small business web design is unique when compared to that of established brands and conglomerates, so it makes sense that the process should also be a customized one. That said, small business web design can be quite challenging because quick solutions are so wide-spread that it can be quite a complex task to create a website that performs well while maintaining a unique look and feel.
Here are some considerations that we suggest you keep in mind when doing small business web design:
Planning Small Business Web Design
Making a plan for the project involves mapping out your goals for the site and then formulating an action plan to help you achieve those goals. The plan is helpful for a number of reasons. For example, you can use it as a reference as your site progresses, it gives you clear targets and deadlines to work towards, and it makes it easier to adjust to unexpected changes.
Choose The Website’s Platform
What platform are you going to host the website on? Luckily, small business owners these days have plenty of options to choose from. There are website builders which provide you with a complete framework and templates to quickly create your website, but they don’t have the flexibility needed to scale and customize your site.
Content Management Systems (CMS), on the other hand, are scalable and flexible but not as simple and easy to use as a website builder. That said, a CMS like WordPress will increase flexibility through many handy plugins available, and they’ll be easier to scale as your business grows.
Lastly, hand-coding is a rather old-fashioned method but still relevant because it gives you complete control and flexibility. However, it is a specialized skill that’s extremely difficult to learn for many, and the maintenance can be a pain too.
Pick a Good Domain Name
Your domain name (aka website address), is what will guide users to your site. As such, it should be catchy but relevant to your brand. It’s also very important to make sure that it’s easy to pronounce and write. Short and sweet is usually best in this regard, and adding a domain extension according to your specific industry will make it easier to find your site as well, e.g. .photography or .attorney. Once you’ve decided on a domain name, make sure to register it immediately.
Choose a Quality Web Host Company
It’s important to be selective when choosing your web host because not all will have the flexibility to scale upwards in the long run. For best results, choose a host that offers reliable 24/7 support, built-in security, dedicated hosting that’s tailored to your particular platform, and a flexible feature set.
Outsourcing Vs. In-House Website Development
Once you’re clear on the plan and type of tools that you plan on using to create your website, the next step is to decide whether to outsource the work or create it in-house. Each option has its own pros and cons, but the biggest determining factor will most likely be your budget.
If you’re working with a limited budget, then you can create the website yourself using a website builder, but if you’ve got some extra money then outsourcing the work to a web design company or freelancer may be the easier and more convenient option.