Google rankings for websites has over the years shifted from keyword densities to a more content based algorithm. This means that you will now need to pay more attention to the value of the content on your site, and how useful it is to your users.
What You Don’t Need
First, there are add-ons on your site that are more of a liability. They add no value, and they slow down your load time. These elements make it harder for people to navigate your site, which ends up reducing your traffic and conversion rates. So what features are these? And how can you avoid them on your website portfolio?
- Always opt for simplicity. Get rid of any music or video that runs itself when someone clicks on your site. Auto-playing videos tend to divert attention. They are annoying to most people.
- Limit your content to only what is vitally important. Ensure the information you put up serves a purpose. Too much information makes users bored, and they may also cause a reduction in load time, especially if they are placed on several different pages.
- Once you have precise content, ensure you minimise on decorative features and illustrations that add no value to your site. Too many pictures wash out content.
Now, let’s take a look at the features that are absolutely necessary for your website’s success.
While mobile marketing was at 0.7 % in 2009, it is now one of the largest contributors to online traffic. Clocking in at 52% overall, mobile-based users actually have a 70% task completion rate. What this means is, for your business web design to achieve the most reach, it has to have a version that is mobile compliant.
The best approach is to focus your efforts on anything that has access to the internet. This includes all handheld devices-smartphones, and tablets. This is because most people who access your site on mobile devices are actually looking to buy something.
Set clear goals. Emphasise on CTA’s (calls to action). Users respond better to a site that is well laid out, a site that has vital information, and one that helps them know what to do and where to go. Calls to action make your users have a clear indication of what they want to do – Speak to customer service? Click to buy? Become a member? Sign up? These make navigation easier.
Factor In Social Channels
The quickest way to draw traffic to your site, as well as maintain engaging interactions with your users, is through social media. You may have a simple web design, but a quick link to Facebook, Twitter, Instagram, LinkedIn, or YouTube has the potential of multiplying traffic to your site ten-fold!
Have a clear view of what constitutes useful information and what is merely fluff. Depending on your business, there are certain obvious examples that you must have:
- Product names, descriptions and relevant pictures.
- Client reviews.
- Links to previous service deliveries or successful functions.
- Contact information, emails, and social media backlinks.
- Cancellation/ return policies etc.
There are other things to consider, such as issues of security, as well as the uptime on your hosting provider. The list is endless, but, for you to get the best out of your website, then the list above should be high on your list of priorities.