As with any creatively inclined industry, bespoke web site design experiences its fair share of trends and fads with each passing year. However, some are better than others and as with most things, some fade and some stay on to continue providing value to the user.
Below is a list of bespoke web site design trends that we think are not only valuable but definitely here to stay.
No More Flat Design
Recent research shows that a growing number of web designers are already returning to the use of gradients and drop shadows instead of flat design because of navigation challenges.
It’s safe to say that video has taken the web by storm, as more and more websites are incorporating it into their web pages as well as on their social media profiles on a regular basis. However, this particular trend works better for businesses in certain industries than it does for others.
For example, companies in the architecture, interior design, fashion, property development and real estate industries are more inclined to utilise video than e-commerce websites, for example.
Subtle Scrolling Effects
It seems like Parallax scrolling has had its day and is making way for other ways of scrolling that don’t slow websites down or take away from the user experience.
This doesn’t mean that scrolling will now become dull though, as web developers have come up with creative alternatives like having a static image on the background of each webpage, which doesn’t move when you scroll down.
The End of the Ghost Button
Seeing that ghost buttons aren’t really good at inspiring users to action, it makes sense that web designers are starting to reconsider their use. The truth is that ghost buttons are so unnoticeable that most users probably don’t even see them, which is why they don’t really work as a call to action anymore.
Sticky navigation refers to the feature which allows websites to keep their header menus static as users scroll through the individual web pages so that you still have access to the menu options even though you’re at the bottom of the page.
This trend is particularly popular with e-commerce websites.
The benefit of using eye-popping typography is that it adds a wow-factor to bespoke web site design that get website visitor’s attention. You’ll most likely see this style on agency websites.
Brutalism and Luxury E-Commerce
Brutalism is a style of bespoke web site development that requires the developer to use visuals, typography and other features sparingly. The result is a website with very few pages, a reserved design and reduced functionality.
This trend is most often seen in adventurist and artist websites.
Sharp, square edges are being replaced by soft curves all over the internet, as shown by Google’s and Twitter’s switch to more rounded profile photos and search boxes etc.
Mobile animation is one of the best methods available to grab the user’s attention, and the Airbnb Lottie app has made it incredibly easy to incorporate this trend into any website.
Plus, it fosters a dynamic interaction between users and web managers which is great for gathering data.
Google is working hard to make Web VR more accessible to the average consumer and even though it might take some time for this trend to really take off, it’s exciting to see what’s being done with it in the meantime.