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Top 7 Elements of Good UX in 2018

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web designer working on user interface wireframe

As one of the most important aspects of modern day web design, it’s crucial that you pay attention to UX and learn how to leverage it to your advantage. This is especially important for property web design, as it requires that your website caters to a wide range of users, from buyers and sellers to agents and much more.

Read on to find out which UX elements you should pay attention to this year in order to get the most out of your website.

 

  1. Journey Simplification

The only reason why users visit websites and engage with apps is to achieve a particular goal or fulfil a specific need. Good web design makes it easy for them to reach that goal by optimising navigation of the website in a way that reduces the amount of time it takes for them to get there.

In order to achieve this, make use of time-saving design and incorporate the following key elements:

  • Linear design
  • Anticipatory design
  • Progressive disclose
  • Context-based information

 

  1. Focus on Content

Make your content more accessible and attractive and you’ll have created a pleasant user experience. What you want is to focus the user’s attention on the content instead of using needless fillers that take up space without adding value to the overall UX.

You can achieve this either by focusing your property web design on content, or design it so that the content is framing the website design. Remove all unnecessary clutter and only include important things that enhance the message being conveyed on the content, such as the following:

  • Precise visual order
  • Operative de-cluttering
  • Whitespace

 

  1. Improved Personalisation

It’s incredibly important for today’s brands to create customised user experiences that feel unique to that specific online destination. Most platforms do this by learning more about user behaviour so that they can anticipate the user’s needs as much as possible.

This will help you generate personalised user suggestions and increase traffic and engagement through smart property web design.

Here are just a few methods that you can use to help you improve your site’s personalisation:

  • Offering content based on user location
  • Specific user interface

 

  1. Humanisation

Humanisation of technology refers to the ability to communicate with technological devices as though you were speaking with a real-life human. This human-like experience has become almost like an expectation from users, and one that businesses need to follow by applying the following:

  • Micro-interactions
  • Sharing emotions with face recognition
  • Mimicking emotions in feedback
  • Designing natural ways of communicating with apps

 

  1. Biometric Authentication

Using biometric technology will make it easier for site visitors to log in on your website by using certain unique biological characteristics. This is a much more attractive prospect than having to remember several passwords to access different apps and websites.

 

  1. Video Content

The truth is that video content is king, and you can leverage its benefits for your website by using the following tips:

  • Adjust the portrait frame
  • Use HD images and videos
  • Adjust video for short attention spans

 

  1. Voice-Based Interaction

As you may have noticed, buttons are no longer a standard feature in today’s devices and this is part of the move to voice user interface (VUI).

Users are more likely to use VUI when doing Google searches and the expectation for this feature to be a standard part of the web experience is starting to grow.

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