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Top Web Design Trends That Will Shape E-Commerce in 2018

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E-commerce has become such an indelible part of the business sector that it’s hard to imagine a time when businesses didn’t have an online marketplace for their products. In fact, the global e-commerce industry has grown so immensely over the last five years that sales are expected to soar to $4.5 trillion by 2021, and e-commerce website packages have become one of the most in-demand services.

Building a Unique E-Commerce Website

Although new, the e-commerce market has become so saturated that it can be difficult to stand out for new brands and merchants coming onto the scene.

Here are some tips to help you do just that:

  • Having a Great Product

This means that your product must be so relevant to customers that they simply won’t be able to resist buying it. It must also serve a well-defined need.

  • Representing Your Brand Well

Next up, you need to present your product to the masses in a way that’s appealing. This involves staying on top of your site’s maintenance and keeping in touch with all the latest trends in web design, while constantly making sure that your website is responsive and user friendly.

In order to achieve this, you’ll want to analyse, test and monitor your site on a consistent basis so that you can double down on elements of your site that keep the customers coming, and eliminate features that drive customers away.

  • Keeping an Eye on Data

Today’s web design is mostly driven by data and the need to ensure that you create a user-oriented website. With the right data at your disposal, you’ll be able to design your website in a way that drives sales and conversions.

  • Eliminating Redundancies

This will also help you eliminate the use of redundant features and design elements that don’t serve a purpose. The main goal of a good e-commerce website package is to remove any impediments between the customer and the product so that your customers can access your website directly.

Keep in mind that your e-commerce site doesn’t have limited “business hours.” It’s always working hard to market and sell your product even when you and your team are asleep. So you need to make sure that your users are being catered to no matter what.

Your Options When Building an E-Commerce Website

Business owners have two options when it comes to creating an e-commerce website. You can either do it on your own with the help of a platform like Shopify or Magenta or you can hire a web designer to do the whole work for you.

Each option has its advantages and disadvantages. For example, hiring a web designer will give you access to genuinely bespoke templates and better control over your website. On the downside, an e-commerce website package doesn’t come cheap with most web designers.

On the other hand, using software is not only cost-effective but convenient as well. But then, the end result probably won’t be as unique and tailor-made as the professionally designed version.

Here are some additional tips to help you build an outstanding e-commerce site in 2018:

  • Communicate your brand message well and tell your story unapologetically. Vulnerability and genuineness are what’s going to attract people to your brand.
  • Make mobile-friendly design a high priority so that customers can enjoy your website seamlessly no matter what device they’re using.
  • Keep things simple and don’t overdo it with too many features. You don’t want your website to look busy after all.
  • Don’t use stock photos, keep it original.
  • Take the time to develop amazing web content that provides value to your customers.
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