Trends are set through heaps of experimentation and innovation and they are also the driving force for change, mostly for the better!
While trends are imminent in every creative field, they are even more so in the web site design industry. Trends in website design don’t necessarily have to be new, but they do need to drive change.
The web is an environment in a state of constant change and evolution, and from what we saw in 2018, we can say that 2019 is due to bring forth exciting trends in the web environment. So, if you are a business owner, a consumer, or just about anyone who is online, you will be affected!
Top 7 Website Design Trends in the UK for 2019
1. Rapid Move Towards Mobile-First Web Site Design
The move towards a mobile first approach of web design is not new, while many companies caught on to its benefits by early 2014, most others are only starting to realise its true effects.
As suggested by its name, mobile-first is simply the process of designing web sites for smartphones and other mobile devices. More and more businesses in the UK are working to effectively deliver their brand content for mobile devices; treating larger devices as less of a priority.
The advantage of designing your business web site for mobile devices is not only for the obvious fact that the growing number of users are on mobile devices, but also because businesses are now able to condense their message to the simplest level for consumers.
The lion’s share of mobile users are smartphone users and they have a significantly smaller viewing screen. As a result, businesses are focusing on web site design in UK which eliminates the clatter and focus on only what is essential for potential customers.
The standard UK web designer agency is no longer able to deliver just another website built to fit in a mobile screen. Today, businesses recognise the importance of treating the mobile space as the primary business space online and that trend is likely to carry on throughout the next 12 months.
2. Increasing Importance of Responsive Web Site Design
Now, don’t judge at first glance!
Contrary to popular believe, mobile first design and responsive web site design approaches are actually two very different things. Even though you may be aware of the difference between the two, let’s break it down a bit.
Responsive web design is what preceded the mobile first approach. Responsive web site design is ensuring that the traditional website designed for a computer screen is responsive to smaller screens such as laptops, tablets, smartphones, etc.
Both small and large businesses are shifting their focus towards the mobile audience. Naturally, the largest percentage of consumers are primarily mobile first visitors. No matter how big or small a business, a potential customer is quick to search for a brand name on their smartphones. So, it is absolutely essential that the business has a responsive web site design for mobile devices.
Businesses are beginning to see the cost effectiveness of web site design in UK, since essentially, they are paying for a single website design to be built which is available in both the smaller and larger screen devices.
Well of course, the big boss Google continues to update its ranking algorithm for boosting the ranks of web sites which are optimised for mobile devices. Due to Google’s updates dating back to quite a few years, many businesses have noticed the impact on their ranking and continue to work on optimising their mobile website design to be more “mobile friendly”.
Test your website’s mobile responsiveness using one of the most popular tool online today, click here!
As expected, with the mobile first and the responsive web site design approaches, the shift of more and more businesses towards the importance of mobile consumers along with Google’s algorithm stressing more on mobile optimisation for higher rankings, is creating a web environment where mobile is truly first!
3. UI Patterns and Designs of today
User interface and experience is a huge deal in 2019. Making your website attractive and user friendly will keep visitors on your site, and encourage future use. There are several key design elements web site designers should focus on if they want to impress the various consumers browsing their site. Here are just a few:
- Unique Illustrations
Illustrations give a personal quality to any website. Not only do they provide strong visuals, they give off a hand-crafted vibe that you don’t get with traditional stock images.
You can take this idea even further by having an info graphic illustration in place of text, giving the customer a visual representation of an idea. This saves them reading reams of text, and they can learn what all they need to know about your business in a single glance.
- Oversized Headlines
Using huge text at the top of your page, with an interesting, clear font, will increase the chance of visitors reading it. You also want to have a lot of white space around the title so their eye is drawn to it and isn’t distracted by other elements.
This design choice also works well for the mobile version of your website as it will be isolated at the top of the page. It’s the first thing a visitor sees and will shape their decision on whether to venture further into your site.
- Animated images
With animations, motions and transitions, convey more than an image ever could. You don’t want to have hour long animations as people won’t stick around until the end, what you actually want is short, snappy animations where every second counts.
Web designers are now toying with animated logos, citing static logos as a thing of the past, a relic of the noughties.
- Gradient 2.0
A new frontier in gradients is beginning to emerge. Simple, vibrant colours that don’t conflict with each other and have a clear light source are the key to this revolution.
Gradient 2.0 stands out better on a dark background which is great as dark themes have become, and will continue to be, very popular.
- Adjustable fonts
Typefaces have always been static. By this I mean each letter is one size, one shape, one thickness and there isn’t much you can do to tailor the font to your site.
Thankfully, fonts are now able to have varied weights and width adjustments, making them more malleable and tailorable to your website. It also means that you don’t have to go out of your way to change every font to fit your site as variable fonts already have built-in adjustability.
4. Bespoke Web Site Designs
Bespoke websites are website designs which are created uniquely to serve a particular business rather than using a standard template. A web site design which is created from scratch for a particular business is able to cater to the unique needs of the business.
Many website design agencies provide a quick fix website from a standard template which limits your website capabilities disregarding your products or services. UK web designer agencies such as The Web Designer Group have a number of services and addons that can enhance your website, while also building bespoke websites for every client.
These addons are purchased separately but are worth every penny that you pay, as they give your website a more user-friendly interface that your potential customers will find easier to use. Some of these exquisite web site design UK addons include the following which adds value to bespoke website designs for businesses:
Say you’re running your own website and you’re busy with the day to day stuff that you have to get through in your business. You can’t be expected to write pages and pages of content for your website. Why not use a professional online content writing add on service for your website.
Provides you with stock images with your own business brand implemented. So, you can show your business off in style. Also, it’s a great way to show friends and family how well your business is doing!
If your business accepts bookings or reservations then this add on is a must for you!
Think about it, if you have your own restaurant and the only thing you have is your number on your website? Some of the shyer people won’t want to pick up the phone or even talk, in addition it can be a simpler way of getting your potential long-time customers in the door.
Business Listing Service
Like the content writing add on, if you’re too busy with your work schedule and don’t have the necessary time to be finding relevant directories to post your business on; then why not use a professional service to take that off your hands?
Custom Contact Form
If any of your potential customers have any queries about your company or products, then a Custom Contact Form is a great way for your potential customers to reach you. A small two-minute form goes a long way in customer rapport.
Google Analytics Setup
The nitty-gritty of tracking customers on your website and seeing which pages they visit is purely technical. But not to worry, it can easily be set up by a website design agency and show how your business is working without any quibble!
Live Chat Service
A live chat interface is always a great way to answer questions and for potential customers to see that you’re serious about your business.
Online Payment Facility
If you’re running an online e-commerce website then you’re going to need an online payment facility for sure. Even if you don’t, then having the ability to sell your products online is a much easier way to shift stock than going down to your local store.
If you’ve been online then you’ve probably seen thousands of reviews as they do have sway on a potential customers opinion on whether or not to visit a business or place. Having a review system also makes you a more reputable as a business.
Social Media Setup
With social media playing a magnificent part of the modern day, why wouldn’t you be on sites such as Instagram and Twitter? It’s not the same to be on social media as a business as it is as an individual. If you’re too busy or otherwise unable to, then get it setup for you!
5. Beautiful Typography & Photography
We’ve touched briefly on some of the newest trends in web design, however, this section will be focused on typography and photography. Here are some tips for implementing beautiful photography on your site:
- Overlapping elements
Overlapping photography elements have become popular in recent years for their disorganised chaos. This trend isn’t necessarily great for UX but it does create some stunning visual effects that visitors to your site will find hard to ignore.
The most common version of this trend is having the title of your page or post spilling over the edge of an image, creating a loose yet clean effect.
- Cinematic hero sections
Cinematic hero sections are headers that take up the whole width and height of the page they’re on. This immerses the visitor in a high definition image that defines what your website is all about.
Clickable elements, such as page navigation, can be places around the image and be integrated into sections of the image where they seem most appropriate. If you have one of these headers on your page, you’ll definitely make a big statement.
- Blur effects
Blur effects are really useful for background images. It means that you can have some semblance of the visuals you want, yet the text you overlay will be much more legible than if it was placed on top of a high-res image.
It also puts more focus on the written elements layered on top as there really isn’t much for your eyes to focus on in the blurred image. In essence, this trend mimics the way the human eye works; the object you’re looking at is in complete focus and takes precedence over the blurry peripheral visuals.
Next, we’re going to look at three elements of typography that are making headway in 2019.
- Extra-loud bold fonts
If you’re trying to make a bold statement that screams out at your visitors, you can use extra-loud, bold fonts. This is an easy element to implement as the font does all the hard work for you.
You have to remember when implementing this particular design into your site that less is more. You don’t want huge amounts of bellowing text, a few words at a time will suffice.
- Minimal sans serif fonts
Sans serif fonts are ones without serif, little flicks on the ends of letters, and are hugely popular in minimalist web designs. These fonts aren’t visually demanding and are basically the opposite of extra loud, bold fonts.
Instead of making a huge statement, they give a website an airy feel, especially if you surround them with white space. Based on the two examples given so far, you can make your site loud and abrasive, or chilled out and airy. It’s up to you which font you feel represents your business the best.
- Vintage fonts
There has been a massive boom in vintage books, record players, and clothing in recent years, and this trend extends to the web design industry. Mostly a push back to modern technology, vintage fonts give your website that old-time feel people are looking for despite existing on the most technologically advanced medium in human history, the internet.
They can also make your site seem elegant and serious, which is one of the harder vibes to give off with website design.
6. Video Content is the New King
As the popular saying goes “A picture paints a thousand words!” well guess what, a video does at least 10 times, if not more. Animation in design has always been a treat, but with technological improvements it is possible to get more creative.
It makes complete sense that the popular saying in the online marketing world that “Content is King” has gone through a similar transition. The throne has been passed over as Video Content becomes the New King! Google treats videos with immense importance since it has the capabilities to read dialogues and convert them to text by implementing them in its algorithm for relevance.
Brands and businesses have become more confident with using video content to tell their stories and get their message across to potential customers. Video is not anything new, but the platform used to deliver them is definitely gaining new platforms every day.
The dynamic approach, engagement, and personalisation achieved through videos often result in more attention from viewers and is simply the only reason for its success in 2019. Videos are able to captivate viewers’ attention by appealing to multiple senses for a grand experience.
Video circulates like fire through the internet now as seen through the viral successes of YouTube and Facebook Videos. According to Business 2 Community, Google is more than 50 times more likely to feature a web page with a video content compared to standard text. Video traffic is expected to exceed 80% by the end of 2019.
Video has been huge for a few years now, but it is a trend which will continue to its surge upwards in the coming years to dominate online content. The benefits of video are numerous in terms of promotions, storytelling and overall, digital content marketing.
7. VR Inspired Web Site Designs
Virtual Reality was hot and new in 2017 and it has really come into play in 2018. The next 12 months of the year 2019 is not going to be any different. With rapid improvements in the implementation of VR technology, not just gaming and media industries but the web browsing experience is also getting enhanced for visitors.
Brands and businesses are attempting to mimic the VR experience for their websites as a way of increasing user experience while also getting more engagement. Consumers are now able to do things like virtually sit in a car and check out the interiors, a test drive from your computer. A VR perspective where brands are putting consumer experience as a first.
The VR experience will definitely develop over time with brands finding more clever and creative ways to attract customers using technologies similar to the Google Street view and 360 videos. Website developers are working for more achievable options to build special web site designs.
The VR experience opens up a whole window of creative opportunities such as realistic photo, exotic locations, highly stylised, illustrative adventures, etc. are just some of the many things which can be implemented in websites using VR technology.
It’s still early days for VR but it is surely going to above and beyond to spike consumer interest and experience for businesses. You can expect to see many other brands and businesses to go the extra mile in 2019 for creating rich user experiences.
Why Should You Invest in Website Design Services?
If you’re wanting a fresh new website then it’s probably a good idea if you go to a professional company like The Web Designer Group.
A professional company usually has a lot of in-house developers that will take the time to listen to your exact specifications and will tailor your website to how you want.
Not only this but they are trained professionals that know all of the ins and outs of web site design. They make sure that web site design UK is always in the upscale market and love nothing more than seeing their customers happy with the design that they have created for you.
Many web design services can include creating a custom contact form, which can take queries and general questions about the services and products that you provide to your customers.
At the end of the day without web design services UK you wouldn’t have a reference point or online presence which would mean you losing on lot of potential customers that would mean a lot of lost money for you and your company.
So, we want to ask you the question as to why you wouldn’t use a professional and affordable web design agency that can do everything you wish to have on your website. We say that the best company to approach about this would be The Web Designer Group as they have everything you could ever want tailored at your whim.
Was the Web Designer Helpful & Easy to Deal with?
Most web designers are helpful but you can get some that crack a little under pressure. However, here at The Web Designer Group you can rest assured that we are always happy to help with any little issues you have on your website or even with talking about a new kind of way to refresh your website.
You can always count on the friendly and professional staff here at The Web Designer Group to give you forward thinking advice on any topic that is to do with your website. With both in house web site design in UK and SEO teams we have an abundance of knowledge that we use to make your website and eventually your business a more successful adventure.
Here is a review from one of our clients:
“When I called up about purchasing a website, I was given a lot of advice on how I should approach this avenue in my business. The person I was talking to was very helpful and informative giving me all the information that I needed and was very well spoken, easy to understand as well as generally sincere to the worries I was having.”
There are many others reasons as to why you should consider a web site design UK service from The Web Designer Group. But in most cases, you don’t need us to inform you about how great our services are, go to our homepage and see for yourself!
Our web site design UK services are yours to pick at and choose as you please. But with what you have learnt through this article and if I were in your position I would be on the phone as soon as I could be.
Why Choose Us for Website Marketing Services?
The Web Designer Group is a trusted award-winning website marketing services which has helped many businesses to flourish with their online presence. Whether it’s a up and coming business or a larger business looking to establish your brand identity, website marketing services targeted at your online presence by a trusted & proven website marketing service provider is a must.
The following are some of the services we offer as a strategic marketing approach to help your business grow on a global scale through your website.
- Search Engine Optimisation (SEO)
Our creative website SEO marketing services rely on natural strategies to boost your business website to your target audience through increased organic search traffic and quality content.
- Local SEO
If you are a website targeting clients in a particular locality or a particular region, then you will need customised local SEO strategies for your website. We specialise in local SEO marketing campaigns which will help you to reach your online business goals.
- Pay Per Click Management (PPC)
Paid advertisements are visible on the many faces of the internet and being a Google Partner agency, we are proud to be providing the best paid advertisement management.
- Social Media Marketing (SMM)
Marketing using social media is not the same as individual social media usage. Our social media marketing for businesses creates a brand identity with your customers and strengthens your business relationships across LinkedIn, Facebook, Twitter, Pinterest and more.
There are many reasons to choose The Web Designer Group as your number one service for web site design and marketing services in UK. Many of these include:
- We are easily affordable to any new and upstarting business
- A professional service that you can count on
- Will design, create and host your website within 3 working days
- We are a partner with google which makes your SEO a lot easier
- We are rated excellent by Trustpilot
- Helpful and responsive staff members
Hopefully you have a lot more knowledge under your belt when it comes to web site design and web site marketing services in UK, as well as a better understanding of how The Web Designer Group is as a company.
Well hope you enjoyed reading this blog on all the trending web site designs in the UK for 2019!
The point to take away from what we saw in 2018 and what to expect in 2019, is that the scope of innovation in web site design is an ever-evolving service. Web site design uk agencies, brands and businesses are always looking to up their game through the latest trends in design.
In addition, we hope that you have a better understanding of how bespoke websites are tailored as well as what tools are used to make them fit for the search rankings of search engines. Because at the end of the day having a website is one thing but having the ability to be seen on google is the best result you could want for a business which is online.
Looking at what we covered today, it can be said that Google places a lot of emphasis on not only how websites look but also on the meaningful nature of website content, images & video. While Google has been working on this exact mission throughout, it now gives more priority on users on smaller screen mobile devices, smartphones.
There are thousands of trends that can be identified in the design industry but we believe the top 7 we have covered today are to be at the forefront of them all for 2019 & beyond!