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Website Redesign Vs. Website Rebuild

Website redesign is a popular term that refers to a broad spectrum of web design and web development activities. Most of the time, clients will ask for a website redesign to update the visuals, only to find out that the entire website code needs to be rebuilt. So, if like many people, you’re wondering what the difference is between website redesign and website rebuilding, then read on to find out more…

Website Redesigns Are Complicated

Contrary to popular belief, website redesign is about more than just a simple visual update. Oftentimes, it is simply not enough to makeover the superficial aspects of a website without addressing other issues like site performance, navigation, and ease of use.
Visually updating a site also requires an extensive update to the original code, which is a very lengthy and complex process. There are different phases involved, including technical fronted side coding, discovery, and design, as well as technological updates.

The Difference Between a Redesign and a Rebuild

One of the requirements for redesigning is to rebuild the site’s code as well, so as to enable the site to achieve the business goals it was created for.

Rebuilding the code on a site is a multi-layered process that often includes:

  • Technical Rebuild: A technical rebuild refers to applying new functionalities to the site’s original code, and sometimes a complete rewrite of the original code is required. Some of the new and complex functionalities that are essential to a website redesign include implementing a new search service, the WSOL Super Template, e-commerce, and refining the site code so that it is a bit more flexible and scalable.
  • CMS Replatform: This process involves upgrading the CMS that the design is built upon, or if updates are not available to accommodate the new functionalities of the rebuild, then the site may be transferred to another platform altogether. To ensure that the website functions smoothly and without a hitch in its new platform, an extensive amount of technical work needs to be done.
  • Frontend Rebuild for Responsive Design: Responsive design refers to your website’s ability to adapt to different screens -from a laptop to a smartphone and even tablets- and the site has to do this without deteriorating in functionality. Responsive design requires a complete rebuild of the website’s CSS/ HTML, and in the end, it’ll ensure that your website is accessible by a wide range of devices.

What’s the Best Approach For Your Business?

As you can see, redesigning your company’s website is a lengthy process that involves an extensive amount of work rebuilding the code on the back-end, while making sure that the appropriate updates are done for the front-end design. Redesigning and rebuilding larger sites is an even more complex process which can span multiple years. In such instances, the iterative approach is recommended where the work is completed in different stages.

At the end of the day, the most important function of any website is to drive ROI up, which is why you need to consider the user experience and the backend technology driving the whole thing when choosing whether to redesign or rebuild.

TWDG
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