With so many affordable web design options available to choose from, what’s the use of opting for bespoke web design, which is in most cases is more expensive than the former option? Well, there are plenty of advantages to having a customised website, from ensuring optimal customer experience to better functionality and scalability.
Still not convinced?
Check out just a few of the benefits that you can get from bespoke web design.
- Unique Design
The problem with cookie-cutter website templates is that over time, they start to become so generic that it becomes hard for your website to stand out from the rest.
Sure, you may be able to tweak the design a bit by changing the colour scheme, adding unique images etc. but there’s only so much that you can do to customise a template. At the end of the day, you’ll always be constrained by its limits.
The difference with bespoke web design is that it allows you to customise your site to your heart’s content, and you’ll be able to scale it over time to meet the changing needs of your growing company.
In order to achieve optimal website responsiveness, separate designs will have to be created for each of the different devices that users use to access your site. This includes PCs, tablets and smartphones.
With bespoke web design, the website is modified and tailored to ensure design congruency and user-friendliness across all different platforms. This could mean taking out certain sections from the website when rendered in a particular device, making sure that the menu is optimized for each device, and that the layout is always easy to navigate regardless of how the user is accessing the site.
When using a pre-built template, you won’t really have the wiggle room required to make truly unique changes or scale your website. Bespoke web design, on the other hand, makes it easy for you to make as many changes as you like because it’s not rigid and there’s no limit to how modern, responsive, sleek and beautiful you can make it.
As a result,bespoke web design is done by companies that are backed by relevant experts such as highly skilled user interface developers and web designers, as well as professional software engineers.
- Value for Money
Contrary to popular belief, bespoke web design is often a cheaper option when compared to pre-built templates because most of the companies that offer template designs charge more than truly bespoke web designers. Why they do this when they actually offer zero value is a mystery to us.
- Updated Technology
Another benefit of going for bespoke web design is that it ensures that your website is built according to the latest web design trends and not on out-dated techniques that most pre-built solutions offer.
In fact, you’d be surprised to find that most of the pre-built templates are based on technology that was initially developed by the founding company 5 to 10 years ago.
Because they still need to recoup their investment in building the templates, the founding company continues to resell the same template based on the same old technology for years to come, which can damage the customer.