A website is one of the most important components of a real estate company’s online presence. But it’s not enough to just have a website. The design, layout, and user experience also play an important role in the overall success of a company’s online presence.
So here are some of the most important elements to consider when it comes to estate agent web design.
- Who You Are and What You Do
Even if you have an attractive website, you’re still bound to fail if it doesn’t clearly convey who you are. Your visitors should know that you are in the real estate business the moment they visit your site. They should feel confident knowing what you do and what they can get from visiting your website. If they are not sure what your website is for, then you cannot expect your customers to stay for a long time.
- Responsive Design
If you want to give your customers a great user experience, then your website should be highly responsive. It’s always important to take into consideration the different types of devices that your prospective customers will use when designing your website. By making your website easily accessible to everyone, you’ll be able to improve your website ranking and attract a wide range of customers.
- Share Buttons in the Right Places
When it comes to estate agent web design, don’t just throw in links to Facebook, Twitter, and other social media sites. You must include a share button in all the content that you publish, whether it’s a blog post, press release, images, etc. The share button can help encourage your visitors to be more engaged. And by sharing your content with others, they can become ambassadors of your real estate company.
- Call to Action
Your website should serve as an online call to action. If your visitors need to take the time to look for ways to get in touch with you, then you have clearly missed your website’s purpose. You should be able to include an email address, phone number, or perhaps a drop down that will allow your visitors to request for more information or schedule a consultation.
- Why You’re Different
The real estate industry is one of the most competitive industries today. Yours is definitely not the only real estate company that’s trying to build an online presence. Therefore, you should give your customers reasons to choose you over other companies out there. Show them why they should use your services and what makes you different from the rest.
- Social Media Icons
Nowadays, people spend most of their time checking their social media accounts. Therefore, when it comes to your estate agent web design, you should make your social media icons stand out. They should either be in the footer or header. You should make it easy for your visitors to be able to find you on social media right away or they might lose interest and leave your website immediately