We live in the digital age where a strong online presence is a must for any business that wants to be taken seriously and attract the right type of customers.
However, most business owners don’t have the time or skills to create their own websites, which is why they rely on technically skilled professionals who specialise in bespoke web development to do it for them.
This doesn’t mean that you shouldn’t take an active interest in what type of CMS or content management system the developer is using to build your website. In fact, you should make sure that they’re using the best and most user-friendly CMS around so that you can be able to manage it once the website has been setup.
Out of all the available options, WordPress is the best CMS for web development at the present due to the fact that it’s constantly being developed to make sure that users’ websites are on par with the latest tech innovations. On top of that, it’s easy to use and maintain the best plugins and original templates around.
If you’re still not convinced and would like to know more about the bespoke web development benefits offered by WordPress, read on.
- Wide Range of Users
There’s a reason why the WordPress user base makes up almost half of the internet; it’s highly accessible and versatile enough to be used by bloggers, professional service businesses, non-profit organisations, digital agencies, e-commerce businesses etc.
WordPress pretty much gives you the freedom to do what you wish with your website, which is why it’s able to cater to such a wide range of different users.
- Multiple Plugins and Themes
Another great feature about WordPress is that it offers users the opportunity to create their own theme from scratch or choose from thousands of ready-made ones, which are constantly being added onto the platform.
Also,WordPress themes are very responsive which means that your website will be able to adapt to the user’s demand so that they can comfortably view and use your website regardless of the type of device that they’re accessing it from.
The same goes for plugins which help you design and manage the website according to your unique needs and preferences.
WordPress takes the safety and security of its users very seriously. The CMS has a dedicated team of security experts who work around the clock to protect all who use the platform against cyber-attacks, hacking, spamming, phishing and other viruses.
- SEO Friendliness
In case you’re wondering, SEO stands for Search Engine Optimization and it simply refers to a website’s level of online visibility. It’s important to ensure that your website is SEO friendly so that you can attract the right kinds of visitors to your site.
The good news is that WordPress makes it easy for you to create an SEO friendly website thanks to their user-friendly coding. When combined with a clever use of relevant keywords in your content, this can really increase your site’s visibility and is an important aspect of bespoke web development.
- Free of Cost
Perhaps the most attractive feature about WordPress is how cost-effective it is. Not only is it free to install the software but you can benefit from most of its features free of charge.