The sad reality of the B2B industry is that too many successful professional firms fail to attract the customers they deserve as a result of poor website design. While most of these businesses spend the majority of the time navigating through protracted sales cycles and perfecting multifaceted business processes, they’re not able to accurately translate that into a productive and fruitful website.
Ideally, you want a website that will enable smoother online service delivery while facilitating your firm’s business development and recruitment processes.
Luckily, we’ve got just some practical advice on how to design a website that gets you results while allowing you to stand out from the rest of your competitors.
- Functionality and Practicality Are Key
When users visit your website, their goal is to find out what you do and how you do it. They want to know how much experience your experts have and what they specialise in. Essentially, visitors want to make sure that your firm is the right business for the job, and that you have what it takes to solve their problem. If your firm offers a plethora of different services, your website should be organised well enough so that it’s relatively simple and effortless for users to find what they’re looking for.
- Gather the Right Intelligence
Before you move onto designing a new website, it’s important to start by analysing your first website. Find out what works and what doesn’t, so that you can double down on the positives and learn from the negatives.
It will also be worth your while to look at what your competitors are doing, including the technology they’re using, the content they’re putting out and how they’ve positioned themselves in the market.
Once you’ve gathered all this valuable Intel, you should move on to the most important questions which include; what do my customers want? How can I bring them value and satisfy their needs?
At the end of this exercise, you’ll have valuable Intel to use when you move onto the next stage of your website design process.
- Put Together a Team
In addition to your Marketing Manager, the team in charge of your website design should also include leaders from relevant departments within your company, whose perspectives will be of value when designing the website.
Also, make sure you hire a reputable website development firm, with whom you can work hand-in-hand to design a winning websiteduring the coming months. For the best results, hire a company that not only has the required skills but fits in with your company culture as well.
- Get to Work
Once you have your team in order, organise the work at hand according to a clear schedule that includes milestones and roles to ensure accountability. Whatever you do, place content high on your priority list as that’s what you’ll populate your website with when it goes live. Hire professional writers if you need to but make sure you give them clear deadlines that will give you enough time to review the content and approve the web pages before they go live.