If you want to get the best out of any web design team, start using design guides and you’ll instantly notice a smoother workflow and better quality output. That’s because your design guide gives you and your team a clear direction on how to design the website, what style to follow and also what kind of code to use in order to achieve the objectives of the website.
Incorporate the following six factors into your design guide and you’ll have a winning guiding document that will help you complete web design projects easily and quickly.
- Brand Identity Examples
Ideally, you want your professional web design design guide to visually communicate brand identity in a way that’s translatable to the appearance of the design materials. This shows your team members what the finished product should look like so that it’s easier for them to put the written guideline to work.
- Design Guidelines
The design guidelines are where you put down all the design elements of the website, including the colour swatches, shapes and colour palettes. This will give you a good idea of how the end user will experience the website in terms of the look and feel. At the end of the day, you want to create a website that’s responsive enough for the user to enjoy across all types of devices and operating systems, and this is why this step is often used by masters professional web design.
- Voice and Personality
It’s important to clearly describe what the website’s writing style will be like, as a written copy has a direct influence on how a user experiences the visuals of the website. These two aspects feed off each other to develop the brand personality online and are therefore an indelible part of the brand’s visual identity.
- SEO Keywords
Try to insert SEO keywords into your copy as much as possible while also making sure that you weave them in as naturally as possible.
You can even highlight the words or write them down in a different colour so that they stand out in a way that’s memorable. Ultimately, you want them to serve as a thread that connects the different parts of your website, and as such, they should be included in your content.
- Pattern and Element Styles
For the best results, make sure that you have design guides that will serve all possible purposes of your website. For example, your site should accommodate the animated and still versions of your colour palettes and logos among other design elements.
Now, to make them accessible and easy for your team to use, produce a pattern and element style guide, drop it in a convenient online location and you’ll have one happy team to work with!
- Code Snippets
To speed up your day-to-day workflow, have snippets of commonly used code handy and ready to go in order to add those small but essential elements like slider effects, small buttons, animations etc.
You can go all-out and create a whole library of code snippets for your team to create from, or you can provide them with basic information on which buttons to use on which parts of the website, or how they should style the site’s images and buttons. Either way, the end result will be faster output and more efficient workflow, as most professional web design firms demonstrate.