If you’re in the real estate industry and you’re trying to build a presence online, it’s important that you understand what responsive web design really is. Responsive web design is an approach where a web designer creates a web page that responds well or resizes itself depending on the type of device being used to access it, whether it’s a computer, tablet, or a mobile phone. The overall success of real estate agents web design relies mainly on how responsive the website is so it’s important that you know what this approach actually works.
What is Responsive Web Design?
Responsive web design aims to create one website but with different elements that could respond well regardless of the type of device used. For instance, a website could show three columns if viewed on a desktop computer. However, if you view the same layout on a tablet, you might have to scroll horizontally when navigating the site, which is inconvenient for users.
However, if the estate agents web design professional uses a responsive design, the tablet version of the website will adjust automatically to display only two columns. In doing so, the website will be easy to navigate and the content will be easy to read. This can make a good impression on your visitors and there’s a good chance that they will stay longer.
How Responsive Web Design Works
Responsive websites make use of fluid grids. All of the elements in a page are sized by proportion instead of pixels. Therefore, if you’ve got three columns on your website, you don’t have to check how wide each column is exactly but rather how wide they have to be in relation to the other columns. Column 1 must take up half of the page, while column 2 must take up 30%, and column 3 20%.
In a responsive website, media files, including images, are also resized relatively. That way, the image will stay within its column, whether the user is using a desktop computer, laptop, tablet, or a mobile phone.
Why Switch to Responsive Web Design?
Most people these days are glued to their mobile devices. In fact, more than 70% of the American population owns a smartphone. If you check your traffic, you might be surprised to know that most visitors that go to your website are using a mobile device. You can view this through your Google Analytics by selecting “Audience” on the left-hand corner. Choose “Mobile” and you’ll see the amount of traffic your website is getting from mobile users. Therefore, if you want to build a strong online presence, you should integrate a responsive approach to your real estate agents web design.
There are now plenty of responsive design templates that you can purchase. If you’re using WordPress to host your website, for instance, you can simply look for responsive themes that you can integrate into your site. This may not come free but it’s definitely worth investing on. Your web developer can customise the theme to go with your estate agents web design and customise it to complement your company’s logo and brand.