The last few years have seen a fast growth of video content as the most popular form of engaging content to put up on any website. What makes video content so appealing? Well, it’s accessible and it transcends age, gender and social class.
As a result, video marketing is now the next frontier for residential real estate web design, as well as businesses that want to stay competitive in the digital space.
That said, you can create high quality and value-driven video content and still not get noticed, which is why we’ve created a helpful guide to help you get your video noticed by applying the right SEO tactics.
- Search for Video SEO Keywords
As you may have noticed by now, Google is starting to incorporate video as an integral part of the search result pages, and of course, most of this video content comes from YouTube.
That’s because video hosting sites like YouTube and Vimeo get a lot of traffic and enjoy better click-through rates when compared to plain text results.
In order to leverage video content for the benefit of your residential real estate web design, be sure to look for relevant keywords using Google Keyword Planner. This is where you’ll find keywords with the most searches to incorporate into every aspect of your video content creation strategy.
- Optimise Metadata
Tags are basically a set of words that you use to describe the content of your video. The keyword that you identified above should feature heavily in this part of the process, as this will improve the search engine visibility of your residential real estate web design.
The best part is that YouTube gives you a 500 word limit for your description text, and that is plenty of text for you to insert your SEO keywords organically.
For the best results, only incorporate the keyword in your video description a few times, as overdoing it might be seen as spamming. Plus, always make sure to use the primary keyword as the video filename when saving it so that it’s easier for search engines to find it.
- Add a Video Transcript
A video transcript is basically a text that fully describes what’s happening in your video. This gives the search engine bots detailed information on the video so that it’s easier for them to index your content appropriately.
To create winning video transcripts, try following these tips:
- Save your transcription file as a plain text file i.e. .txt.
- Avoid the use of special characters.
- Separate sentences and long pauses with a double line break.
- Insert the >> sign at the beginning of each line to signify the change of speaker and similar transitions.
- Add a link to your website at the end of the transcript
Transcribing your own video content will not only improve your viewer’s user experience, but it will allow you to provide better value to them.
- Publish One Video per Page
Instead of bombarding a single page with multiple videos, only upload one video per page. That way, Google’s algorithms will organise the video as a single piece of content which will improve the search engine rankings of your residential real estate web design.
Also, make sure you avoid uploading the same video on multiple pages, as that may actually end up defeating the purpose.