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Why a B2B Website is a Great Investment

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Nine times out of ten, your customers will check out your website before they even consider hiring you. That’s why you need to create a good first impression by having a website in the first place, and then making sure to maintain it so that customers and other stakeholders can take you seriously.

Here are just some of the questions that you can ask yourself to find out if your website is representing your business in a positive light that will bring you results.

  • Does Your Website Look Professional?

What will visitors first see when they visit your website? Does the layout make you happy? Are the images of good quality? Most customers will not take you seriously if the images on your website are all blurry and pixelated. It shows that you don’t take your customer’s attention seriously and will raise some red flags about the legitimacy of your business. Definitely not the first impression you want to make.

  • Does It Look Up-to-Date?

As any website design expert will tell you, customers and prospects can tell when you haven’t updated your website in a while. You see, web design is constantly developing, so an out-dated interface and layout will stand out like a sore thumb, and once again, it shows that you are unconcerned and somewhat unprofessional.

Ideally, you want your website to have a responsive theme, a mobile-friendly display and updated information and images on your company’s latest offerings. Even if you haven’t changed much in your business model and offerings in the last few years, make sure to update its description on your site to keep up with the latest innovations in web design.

  • Is the Website a Good Representation of Your Brand?

Your website should reflect your brand. So, if for example your brand is all about hospitality and service, the website should be interactive and user-friendly. On the other hand, if your branding is all about reliability and responsiveness then your website should mirror that by having fast-loading pages and bespoke web design. If you decide to hire website design experts, be sure to communicate your branding very well to them so that they can express it accurately on your website.

  • Is It Easy to Navigate?

We understand that there’s a lot of information that you need to pack into one website in order to inform your prospects and customers about your business’ products and/or services. Organising this information doesn’t have to overwhelm you though.

Thanks to techniques used at website design, your site can carry a ton of information and still look sleek, organised, streamlined and elegant.

  • Is There a Clear User Flow?

By user flow we mean the user’s ability to navigate your site and find what they’re looking for. Check your website and see if the landing page makes it easy for visitors to figure out the next step, or will they have a tough time finding what they’re looking for?

Sometimes the website owner will be too close to the situation to remain objective so it might be a good idea to ask a family member or a friend to look at the site for you and give you an unbiased review of how they experienced it.

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