As the number one search engine, Google will be your website’s ultimate judge in terms of how well it will rank in the World Wide Web. So if you notice that your website isn’t ranking high in search engine results, then there’s a good chance that Google hates your site, which is truly unfortunate especially if you need to pay monthly websites fees.
So what are the reasons why Google may not like your website and what are the things that you can do to fix this?
- Your Website Design is Outdated
Several ranking factors are actually built into the overall design of your website. So before you even start to engage in SEO, you must take into consideration the overall design of your website. For instance, Google penalises websites that are not mobile-friendly. So if you have an old website and it’s neither highly responsive nor mobile friendly, then you cannot expect to rank high.
Other factors to keep in mind are metadata and title tags. These are some of the things that will inform Google of how to rank you. So if you don’t have any of these, then Google won’t be aware of your website, which explains why Google doesn’t like you at all. Another thing that you can do to make Google love you is to let people share your content. To make it easier for people to share your content, make sure you add social media sharing buttons on your website.
- Your Link Structure Isn’t Effective
Links are extremely important when it comes to search engine ranking. Backlinks are usually the first thing that would come to mind when it comes to links. However, both external and internal links are also very important. Google likes to see you linking to some other authority sites. So whenever you post content on your website, link it to high domain authority websites where you have obtained such information. This indicates that you are publishing high-quality information on your website and this is what Google wants.
It’s not enough that you pay monthly websites. You need to also make sure that you are using internal links to all your content. This is one way for Google to know what your content is really like. You may also consider linking to landing pages from your blogs or vice versa. But when you do this, make sure that the links are appropriate to the content or you’ll just cause more damage to your website.
- Your Content Provides Little Value
Are you writing content for the mere purpose of ranking your website? Well, you better think again. Writing for the purpose of ranking is not that viable when it comes to search engine ranking. You must be able to offer value to your readers. Google has its own way of knowing if your website is worth displaying to web users.
You should have an idea by now why Google hates your site and what you can do in order to rank high. This requires a lot of hard work but it’s definitely worth it, especially if you’re spending money to pay monthly websites.