A memorable, powerful and unique domain name has the ability to entrench a business’ name in the minds of its customers long after they’ve closed their internet browser.
How to pick such a name?
Well, bespoke web designers say that this takes a combination of careful consideration.
You have to think about what your company represents, sprinkle in a bit of creativity and use innovative domain extensions like .STORE, which was specifically created for e-commerce and retail websites.
What’s in a Name?
A business’ domain name is one of the most important aspects of its identity simply because we live in the digital age where customers will search for a business online before they actually ask someone in their circles about it.
So, the first thing customers come across is the name of your business, which to the customers’ mind represents a large part of your brand identity.
Here are a few more characteristics that your domain name represents to your customers:
- It Builds Credibility
When searching for a product or service online, most people will go for the first website that appears in the results without scrolling down to find out what else is available. So, if your business is not featured on one of those first few selections, tough luck.
What does your domain name have to do with this? Well, in addition to providing relevant and good quality content, Google generally favours websites with short domain names over long and complicated ones.
- It Builds Your Brand
As they say, “first impressions last”, so you want to make a good first impression with people that visit your site by giving them a short, catchy and impactful name that they’ll remember. Your website name can also give off an elegant, classy, reliable and innovative vibe depending on what you’re going for.
As long as it captures the true spirit of your brand and what you’re trying to achieve while also keeping it sweet and short, you’ve got a winner on your hands.
- You Will Have a Branded Email
With a branded email address, customers will be more willing to take your business seriously because it shows your level of investment in it as well.
So, since you’re more likely to receive responses to your emails with a branded email address than without, it’s probably a good idea to have your website design done by bespoke web designers who will take care of this.
What Makes a Domain Name Good?
The best domain names have all the same features in common. Namely, they’re short, simple and memorable.
At the end of the day, it’s important to stick to the basics and make sure that your domain name describes what your business stands for, which industry you’re in, and how you aim to serve your customers.
With great bespoke web designers by your side, you’ll be able to come up with a domain name that fulfils the following important criteria:
- Your business’ domain name should be the same as the name of the business, or close.
- Avoid the use of numbers, characters, and words that are irrelevant to your business.
- Keep it short at 3 words or less.
- Avoid the use of copyrighted names in your domain names, as these have already been taken by other brands and may get you sued by said brands.