SEO is the number one driving factor in businesses today. Companies that aren’t able to keep up with the rapidly evolving world of SEO may risk losing as much as 80% of the market that starts when customers start looking for things online for different products and services. This is why, along with your web banner design, you should put more focus on your SEO efforts.
Here are some of the steps that businesses can takes when it comes to implementing SEO into their current marketing strategies.
- Market Analysis
The first step requires analysing keywords, content, code, and some other factors in order to figure out how well your website is optimised for your target audience, including the terms that they are searching for. Website audit will also require looking for missing tags and other errors that could be holding back your website. By using competitive intelligence, you could uncover lots of hidden opportunities and determine the aspects of your competitors’ website that Google loves.
- Keyword Research and Planning
Next, build and prioritise a certain list of keywords and key phrases that are relevant to your target market. You can then use this list to come up with content that’s optimised to rank in search engines. In order to achieve the things that you want to achieve, you must first determine where you are at this stage. Just like with evaluating your web banner design, take inventory of the all the keywords and key phrases in your site, including the corresponding page or URL for these keywords.
- Content Planning and Optimisation
This stage requires using your ranking information and keywords, including the competitive intelligence data in order to create content that can meet the objectives of your business. For instance, you can prioritise keywords and phrases that have buyer intent in order to help your business capitalise early on, drive revenues and create content that’s targeted towards broader search phrases.
- Monitoring, Testing, and Implementation
You have to remember that SEO optimisation is an on-going process instead of a one-time event. Therefore, you should be able to evaluate your strategies on a regular basis while continuously looking for ways to fine-tune it. There’s not a “one size fits all” strategy for SEO that can work for every website out there. Although Google has revealed some of the factors that it uses to rank websites, the rest are kept secret. Thus, you should be able to measure and monitor each optimisation technique that you will implement in order to create a feedback loop of trial and error until you get things right.
In today’s competitive world, it’s not enough that you have an attractive web banner design to beat your competitor. Remember that Google is the king so you should be able to incorporate effective SEO strategies into your marketing plan if you want to gain visibility, earn market share, and stay competitive.