Citations or local business listings are an important factor in local search rankings.
According to experts, citations account for about 25 percent of local ranking factors. Having a lot of citations displaying the details of your business can help improve your local search result rankings, increasing your website traffic and sales.
However, going through each of the available listing sites to find, add, edit or update a listing manually can be a time-consuming and cumbersome task. Fortunately, there are some powerful SEO tools designed to automate this task for businesses. These efficient local citations services help business owners gain exposure in classifieds and directories by going to those sites and apps and submitting information about the businesses they intend to promote. These tools also help you track and manage how and where your business is listed and let you correct any errors when necessary.
Yext and Moz are two of the most popular and powerful citation services designed to help business owners increase traffic to their sites through automated directory and website listings. Both the tools have their own unique set of features, advantages and offerings. Here, we compare the two best local citations service providers to help you find which works better for your business.
Yext Vs Moz Review – Best Local Citations Service
While looking for the most suitable solution for your business, an evaluation of the available products against each other can help. Here is the detailed comparison of Yext and Moz Local with all the features, offerings and capabilities of the two tools to help you pick the best one.
While Yext offers a complete solution to managing hundreds of online and mobile listings in one place through an easy to use dashboard, Moz is a component of a family of SEO tools that intend to facilitate link analysis, content marketing and SEO. It offers a variety of SEO tools with modules to help business owners optimize their websites. Yext offers direct access to directories, mobile apps and mapping services to provide an easy way to add and edit listings.
Yext is designed to give control to businesses on information across hundreds of global services while Moz helps businesses get listed on websites and directories through link building for better visibility.
Yext has partnerships with local and national directories including search engines, GPS systems, maps, apps and social networks like Bing, Yahoo, Google, Facebook and Apple Maps. Moz, on the other hand, has integration with a wide range of software and apps including Apple Maps, Bing, Google, Foursquare, Factual and others.
Yext functions across modules like Listings, Pages, Knowledge Manager, Analytics, Reviews, Knowledge Tags, etc. Moz, on the other hand, offers capabilities across Keyword Research, Online Marketing Guides, On-Page Recommendations, Rank Tracking, Competition Analysis, Forum, Training Webinars and more.
While Moz suits small to medium businesses as well as freelancers looking for directory listings, Yext serves small to large enterprises and freelancers. Moz offers support in English language only while Yext supports multiple languages apart from English.
Considering the pricing, Yext offers a variety of packages depending on single and multi-location businesses. It offers subscription across four tiers to choose from, each with a free training session. The package starts at $199 per year for basic listings and goes up to $999 annually for premium features. Moz offers three subscription packages to choose from. The price starts from $99 per year to up to $249 per listing per year.
While Moz is a cheaper alternative, Yext comes with a myriad of features and services to help businesses gain better visibility and awareness on a range of local and national directories.
Yext provides a one-stop solution to control hundreds of your listings in one place through a comprehensive dashboard. As a Yext user, you can quite prominent listing on specific directories that help you stand out from your competitors. Yext charges an annual, recurring fee of $499 per year for a location which can often come down depending on discounts offered and the number of locations.
Those looking for cheaper alternatives to Yext could consider using Yext Competitors like Moz Local, BrightLocal, WhiteSpark, Advice Local or Synup. Of all the available alternatives, Synup is the cheapest service with offering local listing management and local search reporting at about $30 per month. Below is a detailed comparison of Yext and Synup to help you learn better about the two options.
Yext Vs Synup – Which is Better?
Comparison of the available solutions lets you evaluate each of them to find the right SEO tool for your business. Here, we present a detailed comparison of Yext and Synup features to help you choose the best product.
While Yext allows businesses of different sizes to boost their sales by listing them on various search results, Synup offers automated location management software to handle reputation, analytics and listings for businesses.
Yext offers features like Listings, Knowledge Manager, Pages, Knowledge Tags and Reviews while the main features of Synup are Interaction Monitoring, Location Management, Instant Sync, Listings and Citations Management, Star Ratings Improvement, Review Monitoring, Widgets and Niche-Specific Tools.
Synup offers straightforward subscription packages priced according to the number of locations needed. The price starts at $30 per month for a location and can decrease as the volume increases. On the other hand, Yext offers a variety of packages for single and multiple location uses. The subscription packages start at $199 and available across four tiers to choose from.
While Synup offers native integrations with SEO Service, CRM and Local Marketing Listing Automation, Yext integrates with applications like Yahoo, Facebook, WordPress, Apple and Bing.
Synup intends to serve medium businesses and large enterprises while Yext caters to small, medium and large businesses as well as freelancers. Yext offers better customer support options including training and ticket system apart from live support and phone as offered by Synup.
Synup supports only English language while Yext has support for multiple languages including Chinese, Japanese, Italian, French, Swedish, Turkish, German and more.
Though Synup is a cheaper alternative to Yext, it does not offer so many options and features as Yext. We hope this comparison of the two tools help you decide the best one for you.